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How Mitchells & Butlers brought the business together with DevOps metrics from Dynatrace

Dynatrace

Yet for the hospitality sector, the adoption of digital strategies has not been so obvious. Whilst the marketing team initially argued they had Google Analytics to understand the impact of an email campaign, Mark’s team could add value by coupling this data with wider DevOps metrics such as real user data. Mark asks. “To

DevOps 212
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From observability to sustainability: Reduce your IT carbon footprint with Dynatrace Carbon Impact

Dynatrace

There are many definitions of environmental sustainability, most of which converge on a common theme: collectively and individually, we have a responsibility to act to protect global ecosystems and support health and wellbeing, now and in the future. Sustainability seeks a balance between human activity and the natural world.

Energy 184
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How Mitchells & Butlers brought the business together with DevOps metrics from Dynatrace

Dynatrace

Yet for the hospitality sector, the adoption of digital strategies has not been so obvious. Whilst the marketing team initially argued they had Google Analytics to understand the impact of an email campaign, Mark’s team could add value by coupling this data with wider DevOps metrics such as real user data. Mark asks. “To

DevOps 130
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How We Optimized Performance To Serve A Global Audience

Smashing Magazine

These pages serve as a pivotal tool in our digital marketing strategy, not only providing valuable information about our services but also designed to be easily discoverable through search engines. While paid marketing strategies like Google Ads play a part in our approach as well, enhancing our organic traffic remains a major priority.

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What is observability?

Dynatrace

To summarize the textbook definition, which originates from engineering and control theory, observability is essentially the ability to understand what is happening inside of a system from the knowledge of its external outputs.

IoT 161
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Ten years of page bloat: What have we learned?

Speed Curve

And we need to have strategies in place to understand and manage our pages. How does page bloat affect other metrics, such as Google's Core Web Vitals? A Google machine-learning study I participated in a few years ago found that the total number of page elements was the single greatest predictor of conversions.

Mobile 145
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Here’s How Mobile Apps are Strengthening Your Digital Marketing Efforts?

Tech News Gather

If you are wondering how mobile app development can strengthen your digital marketing efforts, here are a few reasons that will definitely convince you to invest in mobile app development for your digital growth. Incorporating mobile apps into your digital marketing strategy allows you to reach a wider audience. Wrapping it Up.

Mobile 52