Behind the Scenes: Building a Robust Ads Event Processing Pipeline
The Netflix TechBlog
MAY 9, 2025
Kinesh Satiya Introduction In a digital advertising platform, a robust feedback system is essential for the lifecycle and success of an ad campaign. This system comprises of diverse sub-systems designed to monitor, measure, and optimize ad campaigns. At Netflix, we embarked on a journey to build a robust event processing platform that not only meets the current demands but also scales for future needs.
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