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User-centric Metrics Matter to Ecommerce. Start with These Five.

Rigor

Basically, TTFB is a measure of back-end and network performance. Web Developer Programs Engineer at Google Rick Viscomi , the thresholds for fast/average/slow TTFB are 200 ms at the upper limit and 1000 ms at the lower limit. <200 ms “fast” TTFB is based on the server responsiveness best practice recommendation.

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Ten years of page bloat: What have we learned?

Speed Curve

But pages keep getting bigger and more complex year over year – and this increasing size and complexity is not fully mitigated by faster devices and networks, or by our hard-working browsers. How does page bloat affect other metrics, such as Google's Core Web Vitals? Clearly we need to keep talking about it.

Mobile 145
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How We Optimized Performance To Serve A Global Audience

Smashing Magazine

While paid marketing strategies like Google Ads play a part in our approach as well, enhancing our organic traffic remains a major priority. It was only in 2020, though, that Google shared its concept of Core Web Vitals and how it impacts SEO efforts. Core Web Vital metrics definitions. SEO is key to our success.

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The Fight For The Main Thread

Smashing Magazine

Writing a hand-spun analytics tracking dashboard isn’t what my clients really want to pay me for, so I’ll drop in the ol’ Google Analytics script and maybe never think of it again. There are self-hosted alternatives to Google Analytics, after all. Analytics is a good example. That’s one example and a common one at that.

Google 91
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Best Web Performance Books to Learn Site Speed Optimization

MachMetrics

Author Steve Souders writes about the best practices that he gained as the Chief Performance Yahoo!, and the Head Performance Engineer at Google. and Google, they’ll do wonders for your website! Even Faster Web Sites: Performance Best Practices For Web Developers. – Aurel V.

Speed 85
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Fixing a slow site iteratively

CSS - Tricks

Google’s industry benchmarks from 2018 also provide a striking breakdown of how each second of loading affects bounce rates. Source: Google /SOASTA Research, 2018. Speed is also something Google considers when ranking your website placement on mobile. On the flip side, Firefox made their webpages load 2.2

Cache 92
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Signals For Customizing Website User Experience

Smashing Magazine

This is helpful for those on poor or expensive networks, so they don’t have to pay an exorbitant cost just to visit your website. However, countless research (including the stats for our own site here, and others by the likes of Alex Russell ) has shown that Android devices are the platform of choice for poorer countries with slower networks.

Website 103