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Customer expectations for retail: Beyond digital experience

Dynatrace

While digital experience has many facets, transaction speed usually ranks among the most important. Almost two decades ago, a Google experiment showed that fast-loading transactions are more important to customers than content quality—even small increases in transaction delay result in substantially more abandoned sessions.

Retail 205
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How to Estimate Web Performance Impact Before Making Fixes

Jos

Using Test My Site from Think with Google : Gives you an estimation of potential revenue increase for your site when saving loading time. It’s important to track these conversion events, and you can do it in your own system or leveraging tools like Google Analytics or Facebook Analytics. Conversion rate.

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Does Interaction to Next Paint actually correlate to user behavior?

Speed Curve

Earlier this year, Google announced that Interaction to Next Paint (INP) is no longer an experimental metric. While we definitely get excited about emerging metrics, we also approach each new metric with an analytical eye. In North America, Safari users represent almost one-third of all traffic.) What is a 'good' INP number?

Google 110
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Hello INP! Here's everything you need to know about the newest Core Web Vital

Speed Curve

After years of development and testing, Google has added Interaction to Next Paint (INP) to its trifecta of Core Web Vitals – the performance metrics that are a key ingredient in its search ranking algorithm. This frustration is hardwired, as you can learn in this post about the psychology of site speed and human happiness.)

Mobile 82
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Improving Core Web Vitals, A Smashing Magazine Case Study

Smashing Magazine

LCP, or Largest Contentful Paint , is one of the three Core Web Vitals that you must “pass” to get the full search ranking boost from Google as part of their Page Experience Update. From an SEO perspective, it doesn’t really matter what other tools tell you, GSC is what Google Search sees. The issue was that LCP was too slow on mobile.

Google 143
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How to Get Ready for Google’s Speed Update

Rigor

Google recently announced the launch of their Speed Update. This change to how Google ranks websites for searches will now take mobile page speed into account in its ranking algorithm. This announcement is part of a Google’s ongoing efforts to incentivize good web performance. Get Familiar with your Analytics.

Speed 40
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Search Engine Optimization Checklist (PDF)

Smashing Magazine

The most beautiful, spectacular site in the world won’t do anyone much good if people can’t find it on Google (or Bing, or DuckDuckGo). Following best practice usually means a better website, more organic traffic, and happier visitors. Google Keyword Planner. Google Trends. Google Mobile-Friendly Test.