Sequential A/B Testing Keeps the World Streaming Netflix Part 1: Continuous Data
The Netflix TechBlog
FEBRUARY 13, 2024
These observations are from a particular type of A/B test that Netflix runs called a software canary or regression-driven experiment. An example data stream for an A/B test where each observation represents play-delay for the control (left) and treatment (right). Such changes should not be ignored by our testing procedure.
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