Smashing Magazine

AUGUST 9, 2022

Essentially, a web vital is a quality standard for UX and web performance set by Google. It can be measured based on real data from users visiting your sites ( field metric ) or in a lab environment ( lab metric ). In fact, several user-centric metrics are used to quantify web vitals. PageSpeed Compare. Large preview ).

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Performance Benchmarking Website Metrics 131

Smashing Magazine

FEBRUARY 27, 2024

If you haven’t heard, INP is replacing the First Input Delay (FID) metric, something you can read all about here on Smashing Magazine as a guide to prepare for the change. We can use it to report the load time of elements on the page, even going so far as to report on Core Web Vitals metrics in real time.

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Performance Metrics Monitoring Google 98

Smashing Magazine

OCTOBER 24, 2023

Writing a hand-spun analytics tracking dashboard isn’t what my clients really want to pay me for, so I’ll drop in the ol’ Google Analytics script and maybe never think of it again. You can see that Lighthouse does indeed provide that metric. Let’s look at it for a site that’s much “heavier” than Smashing Magazine.

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Google Analytics Traffic Metrics 93

Rigor

SEPTEMBER 11, 2019

Rachel is the Editor-in-Chief of Smashing Magazine, a British web developer, writer, and speaker. Jake is a developer advocate at Google working with the Chrome team to develop and promote web standards and developer tools, as well as a contributor to the Chromium blog. Presented here alphabetically by last name: Rachel Andrew.

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Performance Education Google Website 89

Smashing Magazine

JUNE 2, 2021

Every front-end developer is chasing the same holy grail of performance: green scores in Google Page Speed. Additionally, page speed is a ranking factor for search and also for your Google Ads. Many of them are covered in CSS-Tricks’ helpful overview , and Smashing Magazine offers a great PDF checklist. Jennifer Brehm.

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Performance Cache Website Mobile 117

Smashing Magazine

APRIL 19, 2021

Google has announced that from 1st May, they will start to consider “Page Experience” as part of Search ranking , as measured by a set of metrics called Core Web Vitals. even the Google tools like PageSpeed Insights and the Core Web Vitals report in Google Search Console seem to give confusing information. Barry Pollard.

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Google Metrics Mobile Analytics 141

Smashing Magazine

MARCH 7, 2022

Approximately two-thirds of Indian mobile Chrome users of Smashing Magazine have this setting turned on, for example. For Smashing Magazine, that involved dropping some of our web fonts. This could be as simple as logging the values for these options in a Google Analytics Custom Dimension. And Is It Used? Data Saver.

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Website Media Mobile Network 105

Smashing Magazine

AUGUST 10, 2023

In fact, there’s great tooling right under the hood of most browsers in DevTools that can do many things that a tried-and-true service like WebPageTest offers, complete with recommendations for improving specific metrics. Certain tools are designed for certain metrics with certain assumptions that produce certain results.

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Speed Monitoring Testing Network 82

Smashing Magazine

JUNE 2, 2021

Nor will I talk too much about the mechanics of how CLS is calculated: Google has some good documentation on that , and Jess Peck ’s The Almost-Complete Guide to Cumulative Layout Shift is an awesome deep dive into that too. That’s not to say solving issues with these two metrics are easy, but they are reasonably well-understood problems.

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Media Metrics Website Google 126

Smashing Magazine

MAY 17, 2021

Last year, Google started emphasizing the importance of Core Web Vitals and how they reflect a person’s real experience when visiting sites around the web. It wasn’t long before a sea of red “poor” and yellow “needs improvement” notices in our Google Search Console needed our attention. How We Improved Our Core Web Vitals (Case Study).

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Google Analytics Serverless Metrics 95

Smashing Magazine

AUGUST 3, 2023

While paid marketing strategies like Google Ads play a part in our approach as well, enhancing our organic traffic remains a major priority. It was only in 2020, though, that Google shared its concept of Core Web Vitals and how it impacts SEO efforts. Core Web Vital metrics definitions. SEO is key to our success.

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Performance Cache Traffic Metrics 75

Smashing Magazine

MARCH 2, 2021

However, there are quite a few high-profile case studies exploring the impact of mobile optimization on key business metrics. Driving Business Metrics. With Core Web Vitals , Google has been pushing the experience factors on mobile further to the forefront. Testing the Smashing Magazine website on different devices.

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Mobile Testing Website Benchmarking 135

Smashing Magazine

MAY 5, 2021

Smaller HTML means less time for Google to download and process those long strings of text. Both for Google bots (SEO) and to actual clients. Google’s amount of time and resources to crawling a site is commonly called the site’s crawl budget.” — “ Advanced SEO ,” Google Search Central Documentation.

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Google Architecture Servers Speed 111

Smashing Magazine

DECEMBER 17, 2020

The most beautiful, spectacular site in the world won’t do anyone much good if people can’t find it on Google (or Bing, or DuckDuckGo). Prioritizing Metrics Online metrics are almost limitless. With Google Search Console you can see exactly where your pages are (or aren’t) ranking for different keywords. Google Trends.

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Engineering Google Website Analytics 132

Smashing Magazine

JANUARY 11, 2021

LogRocket tracks key metrics, incl. Getting Ready: Planning And Metrics Performance culture, Core Web Vitals, performance profiles, CrUX, Lighthouse, FID, TTI, CLS, devices. Assets Optimizations Brotli, AVIF, WebP, responsive images, AV1, adaptive media loding, video compression, web fonts, Google fonts. Table Of Contents.

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Performance Cache Media Metrics 145

Smashing Magazine

APRIL 29, 2022

The average user doesn’t spend much time waiting for a web page to load or to interact with the page: According to Google, if a page’s load time goes up from 1 second to 3 seconds, the probability of the user bouncing increases by 32%. Consider Google Analytics, which collects and sends tracking data using navigator.sendBeacon().

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Website Google Open Source Mobile 82

Smashing Magazine

OCTOBER 18, 2021

There are many key performance indicators (KPI) that measure different points during the lifecycle of the web page (such as TTFB, domInteractive and onload ), but these metrics don’t reflect how the end-user experiences the page. We found out user-centric performance metrics to be the perfect fit for this purpose.

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Website Google Metrics Testing Tools 107

Smashing Magazine

MARCH 19, 2021

But we can’t really say just yet whether it had any impact on the business metrics — well, we’ll need to wait for a big book release to see that. The final prompt for a more aggressive optimization was the “Core Web Vitals” dashboard in the Google Search Console. Green Scores in Lighthouse on Mobile. New Online Workshops on Smashing.

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Mobile Design Cache Code 141

Smashing Magazine

JANUARY 15, 2019

Partly as a result of this campaign, Google announced last year that for the first time it had purchased enough renewable energy to match 100% of its global consumption for operations. The key metric for measuring the sustainability of a digital product is its energy usage. You Can’t Manage What You Can’t Measure”.

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Website Performance Website Energy Performance 74

Smashing Magazine

JANUARY 6, 2020

Getting Ready: Planning And Metrics. Getting Ready: Planning And Metrics. You need a business stakeholder buy-in, and to get it, you need to establish a case study, or a proof of concept using the Performance API on how speed benefits metrics and Key Performance Indicators ( KPIs ) they care about. Table Of Contents. Quick Wins.

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Performance Cache Network Metrics 145

Smashing Magazine

JANUARY 21, 2021

Image source: Lighthouse Metrics ) ( Large preview ). A big JavaScript bundle might seem out of place on a magazine that merely publishes articles, but actually, there is plenty of scripting happening behind the scenes. You, dear readers, seem to visit a number of articles on Smashing Magazine. This is where we started.

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Performance Cache Mobile Network 145

Smashing Magazine

NOVEMBER 17, 2022

Webpage performance test report for the Smashing Magazine website. Images are crucial elements for performance and UX, and data extracted from Core Web Vitals metrics such as Largest Contentful Paint , which attempts to identify the most important piece of the above-the-fold content on a given page, proves this. Large preview ).

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Media Cache Website Mobile 108

Smashing Magazine

JANUARY 16, 2023

Largest Contentful Paint (or LCP) is one of three metrics of the Core Web Vitals. These metrics are used by Google to evaluate the quality of user experience. The images used in the article’s Codepen demonstrations will be integrated with TwicPics to save time in their creation and speed up the optimization of the LCP metric.

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Media Mobile Website Metrics 107

Smashing Magazine

JANUARY 7, 2019

Getting Ready: Planning And Metrics. Getting Ready: Planning And Metrics. You need a business stakeholder buy-in, and to get it, you need to establish a case study on how speed benefits metrics and Key Performance Indicators ( KPIs ) they care about. Table Of Contents. Setting Realistic Goals. Defining The Environment.

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Performance Cache Metrics Network 104

Speed Curve

OCTOBER 19, 2015

Steve first experienced performance budgets while Head Performance Engineer at Google. The idea is to identify your performance goals and track the metrics that help you achieve your goals. Benchmark a variety of metrics and choose a target of 20% faster or less resources. Not all metrics are equal.

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Performance Benchmarking Metrics Media 45

Smashing Magazine

JUNE 8, 2021

For a thorough guide on image optimization, we’ve teamed up with Addy Osmani , an engineer manager working on Google Chrome who was working all around web performance for decades. Which metrics should you focus on to improve the user experience? Addy Osmani is an engineering manager working on Google Chrome. Get the eBook.

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Media Cache Google Best Practices 108

Smashing Magazine

APRIL 11, 2022

Loading experience is crucial to the user’s first impression and overall usability, so Google defined Largest Contentful Paint (LCP) metric to measure how quickly the main content loads and is displayed to the user. We can run Lighthouse test to check the metrics and use this data for comparison. Without priority hints.

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Media Tuning Metrics Google 71

Smashing Magazine

APRIL 29, 2021

It’s an initiative by Google to share unified guidance for quality signals that can be key to delivering a great user experience on the web. CWV is part of a set of page experience signals Google Search will be evaluating for ranking. Cumulative Layout Shift (CLS, a Core Web Vitals metric) measures the instability of content.

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Media Network Metrics Mobile 145

Smashing Magazine

APRIL 28, 2021

For a thorough guide on image optimization, we’ve teamed up with Addy Osmani , an engineer manager working on Google Chrome and focusing around performance for decades. Which metrics should you focus on to improve the user experience? Addy Osmani is an engineering manager working on Google Chrome. Let’s figure it all out.

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Media Cache Google Best Practices 94

Smashing Magazine

JULY 29, 2019

This metric is a little difficult to comprehend, so here’s an example: if the average cost of broadband packages in a country is $22, and the average download speed offered by the packages is 10 Mbps, then the cost ‘per megabit per month’ would be $2.20. For reference, the metric is $1.19 Google Homepage — DOM.

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Cache Google Mobile Network 97

Smashing Magazine

MAY 9, 2022

Similarly from cross-site navigation — think Google search results or the like and then clicking back. seconds — the best number Smashing Magazine has ever seen since the Core Web Vitals initiative was launched. When investigating the impact on your site look at all available metrics for any improvement.

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Cache Games Performance Website 93

Smashing Magazine

OCTOBER 27, 2021

The AOI will determine what areas you will calculate metrics for. The metrics and how they will be shown depending on the eye-tracking tool you choose. Companies such as Amazon, Facebook, Google, and Microsoft conduct more than 10,000 controlled online tests annually each : they know the investment pays off.

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Mobile Website Hardware Social Media 114

Smashing Magazine

MARCH 25, 2021

However, having a performance budget as a standalone metric might not be of much help. Anyone with a web presence would appreciate the relationship between the effect of various performance measures on business metrics. Performance budget, as used on performance monitoring tools, such as SpeedCurve. Large preview ).

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Media Performance Mobile Latency 119

Smashing Magazine

JUNE 1, 2022

Researchers and major companies have been publishing case studies for years , proving that slower page load experiences impact business metrics, including conversion rate, revenue, bounce rate, and more. The most popular, by far, is the Google Lighthouse report (available in Chrome Developer Tools) and Google’s Page Speed Insights.

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Website Design Network Best Practices 133

Smashing Magazine

NOVEMBER 22, 2021

A website’s performance can make or break its success, yet in August 2020, despite many improvements we had previously made, such as implementing Server-Side Rendering (SSR), the ratio of Wix websites with good Google Core Web Vitals (CWV) scores was only 4%. Google search ranking. Better tooling and metrics standardization.

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Website Performance Google Media 128

Smashing Magazine

NOVEMBER 2, 2021

Moreover, Garten-und-Freizeit, a German e-commerce store that sells furniture, saw an amazing improvement in their metrics after getting a PWA. Hence, they can’t be promoted separately or found by users who’ve input a search query in Google. As shown on the screenshots below, the product page of the store can be found via Google.

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Code Cache Retail Mobile 75

Smashing Magazine

AUGUST 30, 2021

Largest Contentful Paint (LCP) has become an important metric in the last few months. This is exactly how Smashing Magazine handles its stylesheets. Deferring font stylesheets (Google Font files, for example) could also be beneficial for initial render performance. Each template (homepage, article categories, article pages, etc.)

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Media Performance Cache Strategy 111