Smashing Magazine

MARCH 2, 2021

These days, with mobile traffic accounting for over 50% of web traffic , it’s fair to assume that the very first encounter of your prospect customers with your brand will happen on a mobile device. However, there are quite a few high-profile case studies exploring the impact of mobile optimization on key business metrics.

Mobile 133

Mobile Testing Website Benchmarking 133

KeyCDN

SEPTEMBER 3, 2020

WebP is the way to go WebP was first developed by Google back in 2010 and has now become the successor of JPEG. WebP means faster loading times and less traffic. WebP size comparison In previous case studies, we've analyzed the different image sizes against WebP. WebP offers both lossy and lossless compression.

Processing 127

Processing Cache Website Servers 127

Jos

JUNE 2, 2018

Google’s Lighthouse is one of them, which shows information about PWA, SEO and more. presented in Google IO 2018 ( source ) These tools make it easier to determine where we need to put emphasis to improve our sites. Lots of case studies where changes in performance led to key metric improvement.

Performance 237

Performance Speed Google Media 237

MachMetrics

FEBRUARY 7, 2019

Have a look at the Financial Times Case study: “The speed of the site negatively impacts a user’s session depth, no matter how small the delay…The data suggests, both in terms of user experience and financial impact, that there are clear and highly valued benefits in making the site even faster. Want proof? Summing up.

Speed 93

Speed Website Performance Website Mobile 93

Smashing Magazine

JUNE 8, 2021

For a thorough guide on image optimization, we’ve teamed up with Addy Osmani , an engineer manager working on Google Chrome who was working all around web performance for decades. For sites with large traffic and a global reach, basic optimizations at build time are usually not enough. Twitter’s Image Pipeline (Case Study). +.

Media 105

Media Cache Google Best Practices 105

Smashing Magazine

APRIL 28, 2021

For a thorough guide on image optimization, we’ve teamed up with Addy Osmani , an engineer manager working on Google Chrome and focusing around performance for decades. For sites with large traffic and a global reach, basic optimizations at build time are usually not enough. Twitter’s Image Pipeline (Case Study). +.

Media 92

Media Cache Google Best Practices 92

Speed Curve

FEBRUARY 5, 2024

Google recommends that TTFB be 800ms at the 75th percentile. For example, processing of web application firewall (WAF) rules, detecting bots or other malicious traffic though security services, and growing in popularity, edge compute. For more years than I care to mention, I've been advising folks that their TTFB should be under 500ms.

Servers 57

Servers Cache Retail Benchmarking 57

Website Optimization

MAY 31, 2018

Drafts and experiments lets you propose and test changes to your Google Adwords search and display campaigns. In Google Adwords, you can propose and test variations to your campaigns usind drafts and experiments respectively. Setting Up An Experiment in Google Adwords. Target Cost Per Acquisition (CPA) that Google recommended.

Google 40

Google Strategy Traffic Metrics 40

Adrian Cockcroft

NOVEMBER 13, 2023

A rough guide if you don’t have any better data is that with no traffic to a system it will be 10% utilization and use 30% of peak power, 25% utilization uses 50% of peak power, and at 50% utilization it uses 75% of peak power. Load peaks can be caused by inefficient initialization code at startup, cron jobs, traffic spikes, or retry storms.

Energy 52

Energy Cloud Traffic Transportation 52

O'Reilly

NOVEMBER 12, 2019

Rather than buying racks and racks of servers that need to handle the maximum potential traffic and be idle most of the time, it seems that serverless’ method of paying by compute is proving to be beneficial to the bottom lines of organizations. When asked about the benefits of adopting serverless, there were some stand-out issues.

Serverless 88

Serverless Architecture FinTech Infrastructure 88

Jos

JUNE 2, 2018

Google’s Lighthouse is one of them, which shows information about PWA, SEO and more. presented in Google IO 2018 ( source ). This is difficult to prove because developers will say that “the experience” is what they are seeing on their computers using, for example, Google Chrome. A screenshot of Lighthouse 3.0,

Performance 130

Performance Speed Google Media 130

Smashing Magazine

JANUARY 11, 2021

Assets Optimizations Brotli, AVIF, WebP, responsive images, AV1, adaptive media loding, video compression, web fonts, Google fonts. Run performance experiments and measure outcomes — both on mobile and on desktop (for example, with Google Analytics ). It will help you build up a company-tailored case study with real data.

Performance 145

Performance Cache Media Metrics 145

Speed Curve

OCTOBER 25, 2023

The takeaway here might be that, while tracking and optimizing LCP is important if you want to make Google happy, Hero Largest Image might be a good metric to track if you want a better understanding of what your users actually experience. You can prioritize them by how many URLs they affect or how much of your real user traffic they affect.

Benchmarking 62

Benchmarking Metrics Website Monitoring 62

Smashing Magazine

JUNE 1, 2022

They can also highlight very long redirection chains in your third-party traffic. Researchers and major companies have been publishing case studies for years , proving that slower page load experiences impact business metrics, including conversion rate, revenue, bounce rate, and more. These tools fall into several categories.

Website 131

Website Design Network Best Practices 131

Smashing Magazine

MARCH 19, 2021

The final prompt for a more aggressive optimization was the “Core Web Vitals” dashboard in the Google Search Console. We first thought that it could be related to the cookie banner adjustments we made recently, but it turned out it was a Google Search Update that seemed to be more aggressively penalizing us for a high CLS.

Mobile 140

Mobile Design Cache Code 140

Smashing Magazine

NOVEMBER 5, 2021

In one of my case studies, I’ll share how we used velcro and felt to have potential users explore the concept of a touch screen kiosk at a zoo exhibit. I’ve also been a part of studies where we created an ATM out of cardboard to simulate a user interacting with an ATM as part of the concept. Case Studies.

Design 98

Design Testing Education Processing 98

Smashing Magazine

JANUARY 6, 2020

You need a business stakeholder buy-in, and to get it, you need to establish a case study, or a proof of concept using the Performance API on how speed benefits metrics and Key Performance Indicators ( KPIs ) they care about. It will help you build up a company-tailored case study with real data. How to get there?

Performance 145

Performance Cache Network Metrics 145

Smashing Magazine

FEBRUARY 12, 2019

Many surveys have indicated that uptime is number one factor when choosing a web host and although most, if not all, web hosting services “promise” 99.99% uptime, it’s not the case with our case-study. According to our latest research, the average uptime of 32 shared web hosting providers is 99.59%. MidPhase.com. Bluehost.com.

Testing 49

Testing Website Servers Availability 49

Smashing Magazine

JANUARY 7, 2019

You need a business stakeholder buy-in, and to get it, you need to establish a case study on how speed benefits metrics and Key Performance Indicators ( KPIs ) they care about. Study common complaints coming into customer service and see how improving performance can help relieve some of these common problems. How to get there?

Performance 103

Performance Cache Metrics Network 103

Percona

JULY 1, 2023

Vertical scaling allows for increases in the compute and memory capacity via upgrades to larger instance types, ideal for handling traffic demands or processing needs, while horizontal scaling involves adding read replicas to distribute workloads across multiple instances, enhancing read scalability for read-heavy applications.

AWS 52

AWS Database Serverless Storage 52

Smashing Magazine

JANUARY 21, 2021

CrUX generates an overview of performance distributions over time, with traffic collected from Chrome users. Much of this data related to Core Web Vitals which Google has announced back in 2020, and which also contribute to and are exposed in Lighthouse. The performance distribution for Largest Contentful Paint in 2020.

Performance 145

Performance Cache Mobile Network 145