Analytics Case Study Google Traffic 
Smashing Magazine
DECEMBER 19, 2021
Improving Core Web Vitals, A Smashing Magazine Case Study. Improving Core Web Vitals, A Smashing Magazine Case Study. LCP, or Largest Contentful Paint , is one of the three Core Web Vitals that you must “pass” to get the full search ranking boost from Google as part of their Page Experience Update. Barry Pollard.
Smashing Magazine
JUNE 25, 2021
How To Run A UX Audit For A Major EdTech Platform (Case Study). How To Run A UX Audit For A Major EdTech Platform (Case Study). For this, you can use such well-known tools as Semrush and SimilarWeb and reviews from Trustpilot , Google Play , and Apple’s App Store. edX analysis on Google PageSpeed ( Large preview ).
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Speed Curve
MARCH 11, 2024
After years of development and testing, Google has added Interaction to Next Paint (INP) to its trifecta of Core Web Vitals – the performance metrics that are a key ingredient in its search ranking algorithm. According to Google, an INP of 200 milliseconds or less is ideal. Not sure what INP means or why it matters?
Jos
MARCH 13, 2020
Look, there are many case studies proving a correlation between loading time and business metrics!” ?-?I Using Test My Site from Think with Google : Gives you an estimation of potential revenue increase for your site when saving loading time. In this case the Rel mCvR is 40%. I would repeat over and over. Conversion rate.
Smashing Magazine
MARCH 2, 2021
These days, with mobile traffic accounting for over 50% of web traffic , it’s fair to assume that the very first encounter of your prospect customers with your brand will happen on a mobile device. However, there are quite a few high-profile case studies exploring the impact of mobile optimization on key business metrics.
Smashing Magazine
AUGUST 3, 2023
It increases our visibility and enables us to draw a steady stream of organic (or “free”) traffic to our site. While paid marketing strategies like Google Ads play a part in our approach as well, enhancing our organic traffic remains a major priority. The higher our organic traffic, the more profitable we become as a company.
Jos
JUNE 2, 2018
Google’s Lighthouse is one of them, which shows information about PWA, SEO and more. presented in Google IO 2018 ( source ) These tools make it easier to determine where we need to put emphasis to improve our sites. Lots of case studies where changes in performance led to key metric improvement.
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