Remove Best Practices Remove Case Study Remove Google Remove Traffic
article thumbnail

Gone Floating Labels And Green Lighthouse Scores

Smashing Magazine

The final prompt for a more aggressive optimization was the “Core Web Vitals” dashboard in the Google Search Console. We first thought that it could be related to the cookie banner adjustments we made recently, but it turned out it was a Google Search Update that seemed to be more aggressively penalizing us for a high CLS.

Mobile 140
article thumbnail

How We Optimized Performance To Serve A Global Audience

Smashing Magazine

It increases our visibility and enables us to draw a steady stream of organic (or “free”) traffic to our site. While paid marketing strategies like Google Ads play a part in our approach as well, enhancing our organic traffic remains a major priority. The higher our organic traffic, the more profitable we become as a company.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

O’Reilly serverless survey 2019: Concerns, what works, and what to expect

O'Reilly

Rather than buying racks and racks of servers that need to handle the maximum potential traffic and be idle most of the time, it seems that serverless’ method of paying by compute is proving to be beneficial to the bottom lines of organizations. When asked about the benefits of adopting serverless, there were some stand-out issues.

article thumbnail

Don’t Sink Your Website With Third Parties

Smashing Magazine

They can also highlight very long redirection chains in your third-party traffic. Researchers and major companies have been publishing case studies for years , proving that slower page load experiences impact business metrics, including conversion rate, revenue, bounce rate, and more. These tools fall into several categories.

Website 131
article thumbnail

From AVIF to WebP: A New Smashing Book By Addy Osmani

Smashing Magazine

For a thorough guide on image optimization, we’ve teamed up with Addy Osmani , an engineer manager working on Google Chrome who was working all around web performance for decades. For sites with large traffic and a global reach, basic optimizations at build time are usually not enough. Twitter’s Image Pipeline (Case Study). +.

Media 105
article thumbnail

Meet Image Optimization, A New Smashing Book By Addy Osmani

Smashing Magazine

For a thorough guide on image optimization, we’ve teamed up with Addy Osmani , an engineer manager working on Google Chrome and focusing around performance for decades. For sites with large traffic and a global reach, basic optimizations at build time are usually not enough. Twitter’s Image Pipeline (Case Study). +.

Media 92
article thumbnail

Front-End Performance Checklist 2021

Smashing Magazine

Assets Optimizations Brotli, AVIF, WebP, responsive images, AV1, adaptive media loding, video compression, web fonts, Google fonts. Run performance experiments and measure outcomes — both on mobile and on desktop (for example, with Google Analytics ). It will help you build up a company-tailored case study with real data.