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The Fight For The Main Thread

Smashing Magazine

Writing a hand-spun analytics tracking dashboard isn’t what my clients really want to pay me for, so I’ll drop in the ol’ Google Analytics script and maybe never think of it again. Let’s look at it for a site that’s much “heavier” than Smashing Magazine. There are self-hosted alternatives to Google Analytics, after all.

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Signals For Customizing Website User Experience

Smashing Magazine

Approximately two-thirds of Indian mobile Chrome users of Smashing Magazine have this setting turned on, for example. For Smashing Magazine, that involved dropping some of our web fonts. And Is It Used? Again, I talked about this that previous article , and the answer is a resounding yes! Data Saver. Network Signals.

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Search Engine Optimization Checklist (PDF)

Smashing Magazine

The most beautiful, spectacular site in the world won’t do anyone much good if people can’t find it on Google (or Bing, or DuckDuckGo). Following best practice usually means a better website, more organic traffic, and happier visitors. Where Does SEO Belong In Your Web Design Process? ” Google Keyword Planner.

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How To Benchmark And Improve Web Vitals With Real User Metrics

Smashing Magazine

The time from when the user interacts with the page to the time the browser is able to process the request. Core Web Vitals are the subset of Web Vitals that Google has identified as having the greatest impact on the end-user experience. This is why it’s a recommended best practice to set up alert triggers for your application.

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Reducing HTML Payload With Next.js (Case Study)

Smashing Magazine

Smaller HTML means less time for Google to download and process those long strings of text. Both for Google bots (SEO) and to actual clients. In this article, I’ll explain: how we found the HTML size is too big; how it got reduced; the benefits of this process (i.e. How about errors?” This action is called hydration.

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How We Optimized Performance To Serve A Global Audience

Smashing Magazine

While paid marketing strategies like Google Ads play a part in our approach as well, enhancing our organic traffic remains a major priority. It was only in 2020, though, that Google shared its concept of Core Web Vitals and how it impacts SEO efforts. SEO is key to our success. Bookaway site search.

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From AVIF to WebP: A New Smashing Book By Addy Osmani

Smashing Magazine

For a thorough guide on image optimization, we’ve teamed up with Addy Osmani , an engineer manager working on Google Chrome who was working all around web performance for decades. That is why Twitter places so much emphasis on a strong image optimization process. Addy Osmani is an engineering manager working on Google Chrome.

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