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User-centric Metrics Matter to Ecommerce. Start with These Five.

Rigor

Reading Time: 8 minutes Whether your ecommerce business is 100% online or you supplement with bricks and mortar, your website is a critical revenue driver. Additionally, teams are measuring and tracking key business metrics – conversion rates, cart abandonment rates, customer lifetime value, revenue by traffic source, and so on.

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Does Interaction to Next Paint actually correlate to user behavior?

Speed Curve

Earlier this year, Google announced that Interaction to Next Paint (INP) is no longer an experimental metric. Now that INP has arrived to dethrone FID as the responsiveness metric in Core Web Vitals, we've turned our eye to scrutinizing its effectiveness. When it comes to new performance metrics, it's easy to jump on bandwagons.

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eCommerce & Retail: There’s No Excuse to Ignore Performance

Rigor

Whether it be time, money, or technical know how, every day we talk to eCommerce and Retail teams who explain why they aren’t monitoring their site’s performance. Since our team is preparing for eTail West , there is no better time to address some of the common objections I’ve seen when talking to eCommerce and Retail teams about performance.

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Site-Speed Topography

CSS Wizardry

When first working on a new site-speed engagement, you need to work out quickly where the slowdowns, blindspots, and inefficiencies lie. Google Analytics can show us individual slow pages, but doesn’t necessarily help us build a bigger picture of the site as a whole. Higher variance means a less stable metric across pages.

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Performance audit: Lego.com

Speed Curve

We track LEGO.com, along with a handful of other leading ecommerce sites, in our public-facing Retail Benchmarks dashboard , which I encourage you to check out. According to Google's thresholds, an LCP time of 3.96 It shows how key metrics align with the rendering timeline (the filmstrip view at the top of the chart).

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World’s Top Web Performance Leaders To Watch

Rigor

list of those who are making a significant impact on speeding up the web today. Jake is a developer advocate at Google working with the Chrome team to develop and promote web standards and developer tools, as well as a contributor to the Chromium blog. We at Rigor respect many web performance leaders around the world. Rachel Andrew.

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Performance Game Changer: Browser Back/Forward Cache

Smashing Magazine

Similarly from cross-site navigation — think Google search results or the like and then clicking back. Unless you’re a real-time news website or similar, I always recommend caching the main document resource for at least a few minutes (or even better hours) to speed up repeat visits. Didn’t The HTTP Cache Do All That Anyway?

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