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User-centric Metrics Matter to Ecommerce. Start with These Five.

Rigor

Reading Time: 8 minutes Whether your ecommerce business is 100% online or you supplement with bricks and mortar, your website is a critical revenue driver. Additionally, teams are measuring and tracking key business metrics – conversion rates, cart abandonment rates, customer lifetime value, revenue by traffic source, and so on.

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Does Interaction to Next Paint actually correlate to user behavior?

Speed Curve

Earlier this year, Google announced that Interaction to Next Paint (INP) is no longer an experimental metric. Now that INP has arrived to dethrone FID as the responsiveness metric in Core Web Vitals, we've turned our eye to scrutinizing its effectiveness. When it comes to new performance metrics, it's easy to jump on bandwagons.

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Site-Speed Topography

CSS Wizardry

Historically, I’d maybe look at Google Analytics—or a RUM solution if the client had one already—but this is only useful for showing me particular outliers, and not necessarily any patterns across the whole project. Any time you run a test with WebPageTest, you’ll get this table of different milestones and metrics. See entry 6.

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Rising Tide Rents and Robber Baron Rents

O'Reilly

Why is it that Google, a company once known for its distinctive “Do no evil” guideline, is now facing the same charges of “surveillance capitalism” as Facebook, a company that never made such claims? That’s exactly what Google, Amazon, and Meta are doing today. They start to collect robber baron rents.

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Google Lighthouse vs Rigor

Rigor

Reading time 11 min As companies become more aware of the importance of web performance, internal teams begin to research tools they can use to use to track their metrics and improve the user experience of their websites and applications. Where Google Lighthouse Shines Bright. Google Lighthouse has a lot going for it.

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What is digital experience?

Dynatrace

You have to be aware that at any of your digital touchpoints, the digital experience is measured against the best-in-class available coming from Google, Facebook and other digital leaders. These heightened digital expectations are applied across the board, whether government, banking, insurance, ecommerce, travel or any other industry.

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eCommerce & Retail: There’s No Excuse to Ignore Performance

Rigor

Whether it be time, money, or technical know how, every day we talk to eCommerce and Retail teams who explain why they aren’t monitoring their site’s performance. Since our team is preparing for eTail West , there is no better time to address some of the common objections I’ve seen when talking to eCommerce and Retail teams about performance.