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User-centric Metrics Matter to Ecommerce. Start with These Five.

Rigor

Reading Time: 8 minutes Whether your ecommerce business is 100% online or you supplement with bricks and mortar, your website is a critical revenue driver. Additionally, teams are measuring and tracking key business metrics – conversion rates, cart abandonment rates, customer lifetime value, revenue by traffic source, and so on.

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Site-Speed Topography

CSS Wizardry

Historically, I’d maybe look at Google Analytics—or a RUM solution if the client had one already—but this is only useful for showing me particular outliers, and not necessarily any patterns across the whole project. Any time you run a test with WebPageTest, you’ll get this table of different milestones and metrics. See entry 6.

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Google Lighthouse vs Rigor

Rigor

Reading time 11 min As companies become more aware of the importance of web performance, internal teams begin to research tools they can use to use to track their metrics and improve the user experience of their websites and applications. Where Google Lighthouse Shines Bright. Google Lighthouse has a lot going for it.

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What is digital experience?

Dynatrace

You have to be aware that at any of your digital touchpoints, the digital experience is measured against the best-in-class available coming from Google, Facebook and other digital leaders. These heightened digital expectations are applied across the board, whether government, banking, insurance, ecommerce, travel or any other industry.

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Rising Tide Rents and Robber Baron Rents

O'Reilly

Why is it that Google, a company once known for its distinctive “Do no evil” guideline, is now facing the same charges of “surveillance capitalism” as Facebook, a company that never made such claims? That’s exactly what Google, Amazon, and Meta are doing today. They start to collect robber baron rents.

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How Partytown Eliminates Website Bloat From Third-Party Apps

Smashing Magazine

The average user doesn’t spend much time waiting for a web page to load or to interact with the page: According to Google, if a page’s load time goes up from 1 second to 3 seconds, the probability of the user bouncing increases by 32%. Consider Google Analytics, which collects and sends tracking data using navigator.sendBeacon().

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Performance audit: Lego.com

Speed Curve

We track LEGO.com, along with a handful of other leading ecommerce sites, in our public-facing Retail Benchmarks dashboard , which I encourage you to check out. According to Google's thresholds, an LCP time of 3.96 It shows how key metrics align with the rendering timeline (the filmstrip view at the top of the chart).