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eCommerce & Retail: There’s No Excuse to Ignore Performance

Rigor

Whether it be time, money, or technical know how, every day we talk to eCommerce and Retail teams who explain why they aren’t monitoring their site’s performance. Since our team is preparing for eTail West , there is no better time to address some of the common objections I’ve seen when talking to eCommerce and Retail teams about performance.

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Why you need to know your site's performance poverty line (and how to find it)

Speed Curve

"I made my pages faster, but my business and user engagement metrics didn't change. The performance poverty line is the plateau at which changes to your website’s rendering metrics (such as Start Render and Largest Contentful Paint) cease to matter because you’ve bottomed out in terms of business and user engagement metrics.

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Google Lighthouse vs Rigor

Rigor

Reading time 11 min As companies become more aware of the importance of web performance, internal teams begin to research tools they can use to use to track their metrics and improve the user experience of their websites and applications. Where Google Lighthouse Shines Bright. Google Lighthouse has a lot going for it.

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Performance audit: Lego.com

Speed Curve

We track LEGO.com, along with a handful of other leading ecommerce sites, in our public-facing Retail Benchmarks dashboard , which I encourage you to check out. According to Google's thresholds, an LCP time of 3.96 It shows how key metrics align with the rendering timeline (the filmstrip view at the top of the chart).

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Why you need to know your site's performance plateau (and how to find it)

Speed Curve

"I made my pages faster, but my business and user engagement metrics didn't change. The performance plateau is the point at which changes to your website’s rendering metrics (such as Start Render and Largest Contentful Paint) cease to matter because you’ve bottomed out in terms of business and user engagement metrics.

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World’s Top Web Performance Leaders To Watch

Rigor

Jake is a developer advocate at Google working with the Chrome team to develop and promote web standards and developer tools, as well as a contributor to the Chromium blog. Jake is a frequent speaker at many popular conferences and events, such as 100 Days of Google Dev , JAMstakConf , JSConf , SmashingConf , and dozens of others.

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Front-End Performance Checklist 2021

Smashing Magazine

LogRocket tracks key metrics, incl. Getting Ready: Planning And Metrics Performance culture, Core Web Vitals, performance profiles, CrUX, Lighthouse, FID, TTI, CLS, devices. Assets Optimizations Brotli, AVIF, WebP, responsive images, AV1, adaptive media loding, video compression, web fonts, Google fonts. Table Of Contents.