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Meet Hydrogen: A React Framework For Dynamic, Contextual And Personalized E-Commerce

Smashing Magazine

At the limit, statically generated, edge delivered, and HTML-first pages look like the optimal strategy. Enabling dynamic commerce requires close integration between server and client, an optimized streaming and data fetch strategy, and a production platform that operates at scale. More after jump! Online, and live.

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The Fight For The Main Thread

Smashing Magazine

Writing a hand-spun analytics tracking dashboard isn’t what my clients really want to pay me for, so I’ll drop in the ol’ Google Analytics script and maybe never think of it again. Let’s look at it for a site that’s much “heavier” than Smashing Magazine. There are self-hosted alternatives to Google Analytics, after all.

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Signals For Customizing Website User Experience

Smashing Magazine

Approximately two-thirds of Indian mobile Chrome users of Smashing Magazine have this setting turned on, for example. For Smashing Magazine, that involved dropping some of our web fonts. And Is It Used? Again, I talked about this that previous article , and the answer is a resounding yes! Data Saver. Network Signals.

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How We Optimized Performance To Serve A Global Audience

Smashing Magazine

These pages serve as a pivotal tool in our digital marketing strategy, not only providing valuable information about our services but also designed to be easily discoverable through search engines. Although landing pages are a common practice in online marketing, we were trying to make the most of it. SEO is key to our success.

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From AVIF to WebP: A New Smashing Book By Addy Osmani

Smashing Magazine

For a thorough guide on image optimization, we’ve teamed up with Addy Osmani , an engineer manager working on Google Chrome who was working all around web performance for decades. Some of the biggest size savings and performance improvements can come through a better image optimization strategy. Let’s figure it all out. Get the eBook.

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Gone Floating Labels And Green Lighthouse Scores

Smashing Magazine

The final prompt for a more aggressive optimization was the “Core Web Vitals” dashboard in the Google Search Console. We first thought that it could be related to the cookie banner adjustments we made recently, but it turned out it was a Google Search Update that seemed to be more aggressively penalizing us for a high CLS.

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Meet Image Optimization, A New Smashing Book By Addy Osmani

Smashing Magazine

For a thorough guide on image optimization, we’ve teamed up with Addy Osmani , an engineer manager working on Google Chrome and focusing around performance for decades. Some of the biggest size savings and performance improvements can come through a better image optimization strategy. Let’s figure it all out. About the Author.

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