Smashing Magazine

DECEMBER 7, 2023

It’s the newest metric of the bunch and is set to formally be a ranking factor in Google search results beginning in March 2024. The fact that INP is already available in performance reports means we have an opportunity to familiarize ourselves with it today, in advance of its release. The results aren’t even close!

Traffic 94

Traffic Metrics Google Monitoring 94

Smashing Magazine

JUNE 2, 2021

Every front-end developer is chasing the same holy grail of performance: green scores in Google Page Speed. Additionally, page speed is a ranking factor for search and also for your Google Ads. Many of them are covered in CSS-Tricks’ helpful overview , and Smashing Magazine offers a great PDF checklist. Jennifer Brehm.

Performance 115

Performance Cache Website Mobile 115

Smashing Magazine

AUGUST 10, 2023

Even with all of the available tools at my disposal, I still find myself reaching for several of them. The other issue is that the data I’m getting back is based on lab simulations where I can add throttling, determine the device that’s used, and the network connection, among other simulated conditions. Lighthouse results.

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Speed Monitoring Testing Network 81

Smashing Magazine

OCTOBER 24, 2023

Writing a hand-spun analytics tracking dashboard isn’t what my clients really want to pay me for, so I’ll drop in the ol’ Google Analytics script and maybe never think of it again. Let’s look at it for a site that’s much “heavier” than Smashing Magazine. But does it need to be available immediately ? Analytics is a good example.

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Google Analytics Traffic Metrics 90

Smashing Magazine

APRIL 19, 2021

Google has announced that from 1st May, they will start to consider “Page Experience” as part of Search ranking , as measured by a set of metrics called Core Web Vitals. even the Google tools like PageSpeed Insights and the Core Web Vitals report in Google Search Console seem to give confusing information. Barry Pollard.

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Google Metrics Mobile Analytics 140

Smashing Magazine

FEBRUARY 27, 2024

If you haven’t heard, INP is replacing the First Input Delay (FID) metric, something you can read all about here on Smashing Magazine as a guide to prepare for the change. There’s network timing, navigation timing, resource timing, and plenty of custom reporting features available on top of the Core Web Vitals we’ve looked at.

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Performance Metrics Monitoring Google 95

Smashing Magazine

JANUARY 11, 2021

Assets Optimizations Brotli, AVIF, WebP, responsive images, AV1, adaptive media loding, video compression, web fonts, Google fonts. Networking, HTTP/2, HTTP/3 OCSP stapling, EV/DV certificates, packaging, IPv6, QUIC, HTTP/3. You can download the spreadsheet as Google Sheets, Excel, OpenOffice document or CSV. Large preview ).

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Performance Cache Media Metrics 145

Smashing Magazine

MAY 5, 2021

Smaller HTML means less time for Google to download and process those long strings of text. Both for Google bots (SEO) and to actual clients. Google’s amount of time and resources to crawling a site is commonly called the site’s crawl budget.” — “ Advanced SEO ,” Google Search Central Documentation.

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Google Architecture Servers Speed 110

Smashing Magazine

AUGUST 25, 2022

How do I account for different network speeds in different environments? This solution is fine when network speeds are fast, but it can be problematic when network speeds are not fast (or fluctuate). And if there is one thing we all know — we cannot control the speed network our customers are using.

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Media Speed Network Analytics 106

Smashing Magazine

JUNE 2, 2021

Nor will I talk too much about the mechanics of how CLS is calculated: Google has some good documentation on that , and Jess Peck ’s The Almost-Complete Guide to Cumulative Layout Shift is an awesome deep dive into that too. Smashing Magazine article with fallback font and with full web fonts. Large preview ). Large preview ).

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Media Metrics Website Google 125

Smashing Magazine

AUGUST 3, 2023

While paid marketing strategies like Google Ads play a part in our approach as well, enhancing our organic traffic remains a major priority. It was only in 2020, though, that Google shared its concept of Core Web Vitals and how it impacts SEO efforts. SEO is key to our success. Bookaway site search.

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Performance Cache Traffic Metrics 74

Smashing Magazine

JANUARY 21, 2021

A big JavaScript bundle might seem out of place on a magazine that merely publishes articles, but actually, there is plenty of scripting happening behind the scenes. The reasons for it are numerous, but the most important one is a huge difference in network conditions and device hardware across the world. Large preview ).

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Performance Cache Mobile Network 145

Smashing Magazine

JUNE 26, 2019

Instead, I suggest that web designers use another Google testing tool called Test My Site. Test My Site is a mobile page speed testing tool from Think with Google. In this case, my website is “slow”, even when served on 4G networks. For example: Think with Google suggests the typical page speed optimizations.

Website 110

Website Speed Mobile Design 110

Smashing Magazine

SEPTEMBER 20, 2021

If you are just starting out wondering if someone might be re-publishing your web content, the easiest thing to do is a Google search. Copy a ten or twelve-word sentence from a page of interest on your site into the Google search bar, put it inside double-quotes, and click on Search. Further Reading on Smashing Magazine.

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Website Analytics Google Cache 89

Smashing Magazine

JUNE 8, 2021

For a thorough guide on image optimization, we’ve teamed up with Addy Osmani , an engineer manager working on Google Chrome who was working all around web performance for decades. Optimizing Network Requests with Caching and Preloading. +. Downloading files such as images or videos over the network can be slow and costly.

Media 105

Media Cache Google Best Practices 105

Smashing Magazine

APRIL 28, 2021

For a thorough guide on image optimization, we’ve teamed up with Addy Osmani , an engineer manager working on Google Chrome and focusing around performance for decades. Optimizing Network Requests with Caching and Preloading. +. Downloading files such as images or videos over the network can be slow and costly. Large view.

Media 92

Media Cache Google Best Practices 92

Smashing Magazine

DECEMBER 14, 2021

That was when I first got to witness the power of network headers. This is only available as a Python module. There are tools like Requestly which is a one-stop tool to debug & modify network requests. Modifying network headers happens to be a very powerful tool in a testing environment. Adding Request Headers.

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Testing Network Website Google 99

Smashing Magazine

APRIL 29, 2022

The average user doesn’t spend much time waiting for a web page to load or to interact with the page: According to Google, if a page’s load time goes up from 1 second to 3 seconds, the probability of the user bouncing increases by 32%. Consider Google Analytics, which collects and sends tracking data using navigator.sendBeacon().

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Website Google Open Source Mobile 80

Smashing Magazine

JANUARY 15, 2019

Partly as a result of this campaign, Google announced last year that for the first time it had purchased enough renewable energy to match 100% of its global consumption for operations. This includes the work done by the server, the client and the intermediary communications networks that transmit data between the two. Large preview ).

Website Performance 73

Website Performance Website Energy Performance 73

Smashing Magazine

JANUARY 6, 2020

Run performance experiments and measure outcomes — both on mobile and on desktop (for example, with Google Analytics ). If you don’t have a device at hand, emulate mobile experience on desktop by testing on a throttled 3G network (e.g. Adjust the argument depending on the group of stakeholders you are speaking to. 300ms RTT, 1.6

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Performance Cache Network Metrics 145

Smashing Magazine

JULY 29, 2019

Failing that, we are usually able to connect to home or public WiFi networks that are on fast broadband connections and have effectively unlimited data. The speed of mobile networks, too, varies considerably between countries. As for mobile network connection type, 84.7% Google Homepage — DOM. per GB respectively.

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Cache Google Mobile Network 96

Smashing Magazine

JUNE 1, 2022

In this case, we are not going to be talking about infrastructure services, such as a cloud computing platform like Microsoft Azure or a content distribution network like Akamai. And JavaScript can certainly make requests for additional network resources. Sometimes, the visitor’s browser itself can be the origin of network activity.

Website 131

Website Design Network Best Practices 131

Smashing Magazine

MARCH 25, 2021

A performance budget as a mechanism for planning a web experience and preventing performance decay might consist of the following yardsticks: Overall page weight, Total number of HTTP requests, Page-load time on a particular mobile network, First Input Delay (FID). There are also other options available. Serve the right format.

Media 117

Media Performance Mobile Latency 117

Smashing Magazine

JANUARY 7, 2019

Time to Interactive (TTI) The point at which layout has stabilized, key webfonts are visible, and the main thread is available enough to handle user input — basically the time mark when a user can interact with the UI. If you don’t have a device at hand, emulate mobile experience on desktop by testing on a throttled network (e.g.

Performance 103

Performance Cache Metrics Network 103

KeyCDN

JANUARY 16, 2019

Client hints were introduced by Google for Chrome, and other browsers have adopted (or in the process of adopting) them since the HTTP specification was released. According to tests conducted by Smashing Magazine , making your images responsive with hints requires 19-32 percent less data to be served than using preselected image breakpoints.

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Servers Google Website Energy 67

Smashing Magazine

NOVEMBER 8, 2021

Surveying the existing landscape of available developer tools and runtimes, we felt that there is a gap. One network hop up, Shopify’s CDN adds optimized edge-delivery with commerce specialized protection against malicious actors and shopping bots that now often operate at a scale that is able to DDoS many storefronts.

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Cache Best Practices Strategy Servers 135

Smashing Magazine

MAY 9, 2022

Similarly from cross-site navigation — think Google search results or the like and then clicking back. A disk cache is faster than having to fetch those resources from the network (though not always, oddly enough !), seconds — the best number Smashing Magazine has ever seen since the Core Web Vitals initiative was launched.

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Cache Games Performance Website 91

Smashing Magazine

NOVEMBER 17, 2022

Webpage performance test report for the Smashing Magazine website. If we think about social networks, we can see two clear trends, those focusing on text and those focusing on multimedia content. An Image Service CDN is a combination of an Image Transformation API and a CDN network. Large preview ).

Media 105

Media Cache Website Mobile 105

Smashing Magazine

DECEMBER 15, 2021

Fairly rapidly, text messaging (SMS, short for “Short Message Service”) was added, as it was baked into the network itself, originally as a way to send messages internally or for testing. Many phones come preinstalled with common apps such as social networking, email, and maps, or with shortcuts to the browser. Personal Computer.

Mobile 103

Mobile Design Internet Internet 103

Smashing Magazine

APRIL 29, 2021

Lazy-load offscreen images (reduce network contention for key resources). For low impact to First Input Delay : Avoid images causing network contention with other critical resources like CSS and JS. CWV is part of a set of page experience signals Google Search will be evaluating for ranking. Large preview ). Large preview ).

Media 145

Media Network Metrics Mobile 145

Smashing Magazine

JUNE 25, 2020

Today, we’ll address storing and serving files for both single-server and scalable deployments while considering factors like compression, caching, and availability. Imagine a professional networking site with a database of users. Performance And Availability. For more details, see the Django documentation. Media Files.

Media 69

Media Cache Storage AWS 69

Smashing Magazine

NOVEMBER 2, 2021

Hence, they can’t be promoted separately or found by users who’ve input a search query in Google. As shown on the screenshots below, the product page of the store can be found via Google. PWAs don’t require installation from the App Store or Google Play to the device to be used (like native apps do). You need a site for that.

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Code Cache Retail Mobile 74

The Agile Manager

FEBRUARY 27, 2012

Fashion magazines are launching electronic retail sites. Apple is now in the greeting card business, Google in travel. Companies break-up all the time when the whole is less than the sum of the parts: Motorola into handset and network businesses, Kraft into snacks and grocery brands companies.

Ecommerce 45

Ecommerce Social Media Retail Airlines 45

Smashing Magazine

NOVEMBER 22, 2021

A website’s performance can make or break its success, yet in August 2020, despite many improvements we had previously made, such as implementing Server-Side Rendering (SSR), the ratio of Wix websites with good Google Core Web Vitals (CWV) scores was only 4%. Google search ranking. Large preview ). The Wix Challenge. Heavier websites.

Website 126

Website Performance Google Media 126

Smashing Magazine

APRIL 9, 2019

Resources like Content Delivery Networks (CDNs) that had previously been the reserve of giant corporations were becoming commonplace for everyday folk building snappy websites. I can test this out by putting that tag in a page, and then flipping to the Network tab in my browser tools to see that the file has been loaded.

Website 57

Website Servers Code Best Practices 57

Smashing Magazine

FEBRUARY 12, 2019

To run this series of tests, we have signed up for all of the 32 web hosting providers as a regular user, using the cheapest plan available. Tools like Pingdom or Appoptics APM let you regularly check if a website or app is available.) Uptime guarantee available: SiteGround is a hosting provider with an excellent uptime score.

Testing 49

Testing Website Servers Availability 49

Smashing Magazine

AUGUST 9, 2019

A quick Google search reveals plenty of online tools up to the job, but I prefer to use the coverage tool in Chrome, which can be run straight from Chrome’s DevTools. You can see timings like these for any asset in Chrome in Developer Tools via Network -> Click on your asset -> Timing tab. Google has recognized this as well.

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Performance C++ Media Website 94