Smashing Magazine

DECEMBER 7, 2023

It’s the newest metric of the bunch and is set to formally be a ranking factor in Google search results beginning in March 2024. This is readily available in PageSpeed Insights and Google Search Console, not to mention DebugBear. DebugBear actually tests with a slower network, resulting in more accurate data.

Traffic 94

Traffic Metrics Google Monitoring 94

Smashing Magazine

MARCH 7, 2022

This is helpful for those on poor or expensive networks, so they don’t have to pay an exorbitant cost just to visit your website. Approximately two-thirds of Indian mobile Chrome users of Smashing Magazine have this setting turned on, for example. For Smashing Magazine, that involved dropping some of our web fonts. Data Saver.

Website 103

Website Media Mobile Network 103

Smashing Magazine

JUNE 2, 2021

Every front-end developer is chasing the same holy grail of performance: green scores in Google Page Speed. Additionally, page speed is a ranking factor for search and also for your Google Ads. Many of them are covered in CSS-Tricks’ helpful overview , and Smashing Magazine offers a great PDF checklist. Jennifer Brehm.

Performance 115

Performance Cache Website Mobile 115

Smashing Magazine

AUGUST 10, 2023

The other issue is that the data I’m getting back is based on lab simulations where I can add throttling, determine the device that’s used, and the network connection, among other simulated conditions. On that note, it’s worth calling out that there are multiple flavors of network throttling. Real usage data would be better, of course.

Speed 81

Speed Monitoring Testing Network 81

Brendan Gregg

FEBRUARY 28, 2023

As I was determined to become great at my new occupation regardless of my location, I read every sysadmin book, article, and magazine I could find on the shelf.

Performance 52

Performance Latency Cache Virtualization 52

Rigor

SEPTEMBER 11, 2019

Rachel is the Editor-in-Chief of Smashing Magazine, a British web developer, writer, and speaker. Jake is a developer advocate at Google working with the Chrome team to develop and promote web standards and developer tools, as well as a contributor to the Chromium blog. Vitaly is a co-founder of the Smashing Magazine brand.

Performance 89

Performance Education Google Website 89

Smashing Magazine

OCTOBER 24, 2023

Writing a hand-spun analytics tracking dashboard isn’t what my clients really want to pay me for, so I’ll drop in the ol’ Google Analytics script and maybe never think of it again. Let’s look at it for a site that’s much “heavier” than Smashing Magazine. There are self-hosted alternatives to Google Analytics, after all.

Google 90

Google Analytics Traffic Metrics 90

Smashing Magazine

FEBRUARY 27, 2024

If you haven’t heard, INP is replacing the First Input Delay (FID) metric, something you can read all about here on Smashing Magazine as a guide to prepare for the change. There’s network timing, navigation timing, resource timing, and plenty of custom reporting features available on top of the Core Web Vitals we’ve looked at.

Performance 95

Performance Metrics Monitoring Google 95

Smashing Magazine

APRIL 19, 2021

Google has announced that from 1st May, they will start to consider “Page Experience” as part of Search ranking , as measured by a set of metrics called Core Web Vitals. even the Google tools like PageSpeed Insights and the Core Web Vitals report in Google Search Console seem to give confusing information. Barry Pollard.

Google 140

Google Metrics Mobile Analytics 140

Smashing Magazine

AUGUST 3, 2023

While paid marketing strategies like Google Ads play a part in our approach as well, enhancing our organic traffic remains a major priority. It was only in 2020, though, that Google shared its concept of Core Web Vitals and how it impacts SEO efforts. SEO is key to our success. Bookaway site search.

Performance 74

Performance Cache Traffic Metrics 74

Smashing Magazine

JUNE 26, 2019

Instead, I suggest that web designers use another Google testing tool called Test My Site. Test My Site is a mobile page speed testing tool from Think with Google. In this case, my website is “slow”, even when served on 4G networks. For example: Think with Google suggests the typical page speed optimizations.

Website 110

Website Speed Mobile Design 110

Smashing Magazine

JUNE 2, 2021

Nor will I talk too much about the mechanics of how CLS is calculated: Google has some good documentation on that , and Jess Peck ’s The Almost-Complete Guide to Cumulative Layout Shift is an awesome deep dive into that too. Smashing Magazine article with fallback font and with full web fonts. Large preview ). Large preview ).

Media 125

Media Metrics Website Google 125

Smashing Magazine

JANUARY 21, 2021

A big JavaScript bundle might seem out of place on a magazine that merely publishes articles, but actually, there is plenty of scripting happening behind the scenes. The reasons for it are numerous, but the most important one is a huge difference in network conditions and device hardware across the world. Large preview ).

Performance 145

Performance Cache Mobile Network 145

Smashing Magazine

MAY 17, 2021

Last year, Google started emphasizing the importance of Core Web Vitals and how they reflect a person’s real experience when visiting sites around the web. It wasn’t long before a sea of red “poor” and yellow “needs improvement” notices in our Google Search Console needed our attention. How We Improved Our Core Web Vitals (Case Study).

Google 93

Google Analytics Serverless Metrics 93

Smashing Magazine

JANUARY 11, 2021

Assets Optimizations Brotli, AVIF, WebP, responsive images, AV1, adaptive media loding, video compression, web fonts, Google fonts. Networking, HTTP/2, HTTP/3 OCSP stapling, EV/DV certificates, packaging, IPv6, QUIC, HTTP/3. You can download the spreadsheet as Google Sheets, Excel, OpenOffice document or CSV. Large preview ).

Performance 145

Performance Cache Media Metrics 145

Smashing Magazine

AUGUST 25, 2022

How do I account for different network speeds in different environments? This solution is fine when network speeds are fast, but it can be problematic when network speeds are not fast (or fluctuate). And if there is one thing we all know — we cannot control the speed network our customers are using.

Media 106

Media Speed Network Analytics 106

Smashing Magazine

MAY 5, 2021

Smaller HTML means less time for Google to download and process those long strings of text. Both for Google bots (SEO) and to actual clients. Google’s amount of time and resources to crawling a site is commonly called the site’s crawl budget.” — “ Advanced SEO ,” Google Search Central Documentation. Conclusions.

Google 110

Google Architecture Servers Speed 110

Smashing Magazine

JANUARY 15, 2019

Partly as a result of this campaign, Google announced last year that for the first time it had purchased enough renewable energy to match 100% of its global consumption for operations. This includes the work done by the server, the client and the intermediary communications networks that transmit data between the two. Large preview ).

Website Performance 73

Website Performance Website Energy Performance 73

Smashing Magazine

JUNE 8, 2021

For a thorough guide on image optimization, we’ve teamed up with Addy Osmani , an engineer manager working on Google Chrome who was working all around web performance for decades. Optimizing Network Requests with Caching and Preloading. +. Downloading files such as images or videos over the network can be slow and costly.

Media 105

Media Cache Google Best Practices 105

Smashing Magazine

DECEMBER 14, 2021

That was when I first got to witness the power of network headers. There are tools like Requestly which is a one-stop tool to debug & modify network requests. Requestly allows users to Modify Headers, Redirect URLs, Switch hosts, Mock API response, Delay network requests, Insert custom scripts, etc. Adding Request Headers.

Testing 99

Testing Network Website Google 99

Smashing Magazine

MARCH 2, 2021

The gotcha here is that, if your mobile experience isn’t optimized for various devices and network conditions, these customers will never appear in your analytics — just because your website or app will be barely usable on their devices, and so they are unlikely to return. Testing the Smashing Magazine website on different devices.

Mobile 133

Mobile Testing Website Benchmarking 133

Smashing Magazine

APRIL 29, 2022

The average user doesn’t spend much time waiting for a web page to load or to interact with the page: According to Google, if a page’s load time goes up from 1 second to 3 seconds, the probability of the user bouncing increases by 32%. Consider Google Analytics, which collects and sends tracking data using navigator.sendBeacon().

Website 80

Website Google Open Source Mobile 80

Smashing Magazine

SEPTEMBER 20, 2021

If you are just starting out wondering if someone might be re-publishing your web content, the easiest thing to do is a Google search. Copy a ten or twelve-word sentence from a page of interest on your site into the Google search bar, put it inside double-quotes, and click on Search. Further Reading on Smashing Magazine.

Website 89

Website Analytics Cache Google 89

Smashing Magazine

APRIL 28, 2021

For a thorough guide on image optimization, we’ve teamed up with Addy Osmani , an engineer manager working on Google Chrome and focusing around performance for decades. Optimizing Network Requests with Caching and Preloading. +. Downloading files such as images or videos over the network can be slow and costly. Large view.

Media 92

Media Cache Google Best Practices 92

Smashing Magazine

JANUARY 6, 2020

Run performance experiments and measure outcomes — both on mobile and on desktop (for example, with Google Analytics ). If you don’t have a device at hand, emulate mobile experience on desktop by testing on a throttled 3G network (e.g. Adjust the argument depending on the group of stakeholders you are speaking to. 300ms RTT, 1.6

Performance 145

Performance Cache Network Metrics 145

Smashing Magazine

JULY 29, 2019

Failing that, we are usually able to connect to home or public WiFi networks that are on fast broadband connections and have effectively unlimited data. The speed of mobile networks, too, varies considerably between countries. As for mobile network connection type, 84.7% Google Homepage — DOM. per GB respectively.

Cache 96

Cache Google Mobile Network 96

Smashing Magazine

JUNE 1, 2022

In this case, we are not going to be talking about infrastructure services, such as a cloud computing platform like Microsoft Azure or a content distribution network like Akamai. And JavaScript can certainly make requests for additional network resources. Sometimes, the visitor’s browser itself can be the origin of network activity.

Website 131

Website Design Network Best Practices 131

Smashing Magazine

NOVEMBER 17, 2022

Webpage performance test report for the Smashing Magazine website. If we think about social networks, we can see two clear trends, those focusing on text and those focusing on multimedia content. An Image Service CDN is a combination of an Image Transformation API and a CDN network. Large preview ).

Media 105

Media Cache Website Mobile 105

Smashing Magazine

JANUARY 7, 2019

If you don’t have a device at hand, emulate mobile experience on desktop by testing on a throttled network (e.g. To make the performance impact more visible, you could even introduce 2G Tuesdays or set up a throttled 3G network in your office for faster testing. 150ms RTT, 1.5 Mbps down, 0.7 Mbps up) with a throttled CPU (5× slowdown).

Performance 103

Performance Cache Metrics Network 103

Smashing Magazine

APRIL 29, 2021

Lazy-load offscreen images (reduce network contention for key resources). For low impact to First Input Delay : Avoid images causing network contention with other critical resources like CSS and JS. CWV is part of a set of page experience signals Google Search will be evaluating for ranking. Large preview ). Large preview ).

Media 145

Media Network Metrics Mobile 145

Smashing Magazine

MARCH 25, 2021

A performance budget as a mechanism for planning a web experience and preventing performance decay might consist of the following yardsticks: Overall page weight, Total number of HTTP requests, Page-load time on a particular mobile network, First Input Delay (FID). You can also measure CWVs through real-user monitoring (RUM) like CrUX.

Media 117

Media Performance Mobile Latency 117

Smashing Magazine

MAY 9, 2022

Similarly from cross-site navigation — think Google search results or the like and then clicking back. A disk cache is faster than having to fetch those resources from the network (though not always, oddly enough !), seconds — the best number Smashing Magazine has ever seen since the Core Web Vitals initiative was launched.

Cache 91

Cache Games Performance Website 91

Smashing Magazine

OCTOBER 18, 2021

Performance is one of the core aspects to ensure our users are having a delightful user experience irrespective of their devices or network connection. Apart from that, we check the Google Search Console Core Web Vitals Report section to get an idea of any potential CLS issues in any of our pages.

Website 105

Website Google Metrics Testing Tools 105

KeyCDN

JANUARY 16, 2019

Client hints were introduced by Google for Chrome, and other browsers have adopted (or in the process of adopting) them since the HTTP specification was released. According to tests conducted by Smashing Magazine , making your images responsive with hints requires 19-32 percent less data to be served than using preselected image breakpoints.

Servers 67

Servers Google Website Energy 67

Smashing Magazine

SEPTEMBER 28, 2022

There are millions of sites, and you are in close competition with every one of those Google search query results. The resource loading waterfall is a cascade of files downloaded from the network server to the client to load your website from start to finish. You can see this by opening your browser and looking in the Networking tab.

Cache 125

Cache Performance Servers Social Media 125

Smashing Magazine

NOVEMBER 8, 2021

One network hop up, Shopify’s CDN adds optimized edge-delivery with commerce specialized protection against malicious actors and shopping bots that now often operate at a scale that is able to DDoS many storefronts.

Cache 135

Cache Best Practices Strategy Servers 135

Smashing Magazine

JANUARY 16, 2023

These metrics are used by Google to evaluate the quality of user experience. Note : In your browser development tools, open the Network > Img tabs to see the image chosen by the browser according to each viewport and DPR. Eloïse Martin. 2023-01-16T18:00:00+00:00. 2023-01-16T22:03:27+00:00. srcset=" image-300.png Use Priority Hints.

Media 104

Media Mobile Website Metrics 104