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The psychology of site speed and human happiness

Speed Curve

In the fourteen years that I've been working in the web performance industry, I've done a LOT of research, writing, and speaking about the psychology of page speed – in other words, why we crave fast, seamless online experiences. In fairness, that was in the early 2000s, and site speed was barely on anyone's radar.

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Mobile Page Speed Testing

MachMetrics

Do you know how fast your site loads on a mobile device? Mobile use surpassed desktop use years ago, but all too often websites are still being built desktop first and mobile second. In fact, failing to run a mobile page speed test is the number 1 speed testing mistake we see our users make!

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4 Most Common Page Speed Testing Mistakes

MachMetrics

Using a page speed optimization audit tool like GTmetrix or WebPageTest is a great first step towards assessing how your website loads for visitors. However, you may be making one of the common page speed testing mistakes that often cost website owners engagement, and ultimately, revenue. Mistake #1: Only Testing Desktop.

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How to Get Ready for Google’s Speed Update

Rigor

Google recently announced the launch of their Speed Update. This change to how Google ranks websites for searches will now take mobile page speed into account in its ranking algorithm. This announcement is part of a Google’s ongoing efforts to incentivize good web performance. Monitor Your Mobile Experience.

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How Does Page Load Time Affect Your Site Revenue?

MachMetrics

They get even MORE impatient when it comes to website speed. ” Look put these stats on some numbers: Effect on Sale: 79% of customers who report dissatisfaction with website performance are less likely to buy from that same site again. “ The results were clear—speed matters! Growing use of mobile.

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How to Speed Up Page Load Times with Google’s PageSpeed Insights

MachMetrics

Google’s PageSpeed Insights tools may be just what you need to leverage data collected through speed testing. Having too many large images, files, and plugins may slow down site speed or server response times and that is where PageSpeed testers come in. Why This Matters for Speed. What is PageSpeed Insights? Otherwise revert it.

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What Does My Website Look Like From China? Test and Monitor Performance from China

Dotcom-Montior

If you plan to do business online with China, its Internet infrastructure and the Great Firewall might greatly impact your website performance. To investigate this topic, let’s first check how important your website performance is to your online business. Why Should You Monitor Your Website Performance?

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