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Search Engine Optimization Checklist (PDF)

Smashing Magazine

The most beautiful, spectacular site in the world won’t do anyone much good if people can’t find it on Google (or Bing, or DuckDuckGo). With Google Search Console you can see exactly where your pages are (or aren’t) ranking for different keywords. Google Keyword Planner. Google Trends. Google Mobile-Friendly Test.

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Solving CLS Issues In A Next.js-Powered E-Commerce Website (Case Study)

Smashing Magazine

We use Lighthouse and WebPagetest as our synthetic testing tools for performance to measure CLS. Apart from that, we check the Google Search Console Core Web Vitals Report section to get an idea of any potential CLS issues in any of our pages. At first, we decided to run some tests using synthetic testing tools.

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Performance Game Changer: Browser Back/Forward Cache

Smashing Magazine

Similarly from cross-site navigation — think Google search results or the like and then clicking back. WebPageTest is one of the few web performance testing tools that actually tests a reload of the page using a primed HTTP Cache — most of the other tools just flag if your HTTP resources are not explicitly set to be cached.

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Eye-Tracking In Mobile UX Research

Smashing Magazine

Companies such as Amazon, Facebook, Google, and Microsoft conduct more than 10,000 controlled online tests annually each : they know the investment pays off. Bing also benefited from testing and made revenue-related improvements that resulted in a 10% to 25% increase in revenue per search every year.

Mobile 112
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An In-Depth Guide To Measuring Core Web Vitals

Smashing Magazine

Google has announced that from 1st May, they will start to consider “Page Experience” as part of Search ranking , as measured by a set of metrics called Core Web Vitals. even the Google tools like PageSpeed Insights and the Core Web Vitals report in Google Search Console seem to give confusing information. Barry Pollard.

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The State Of Mobile And Why Mobile Web Testing Matters

Smashing Magazine

With Core Web Vitals , Google has been pushing the experience factors on mobile further to the forefront. The earlier you invest in accessibility testing, the more you’ll save down the road on expensive consultancy, expensive third-party services, or expensive lawyers. Mobile Web Testing. Improving Search Engine Visibility.

Mobile 134
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What Web Designers Can Do To Speed Up Mobile Websites

Smashing Magazine

One tool that’s particularly helpful is called Lighthouse. Instead, I suggest that web designers use another Google testing tool called Test My Site. Test My Site is a mobile page speed testing tool from Think with Google. Source: Test My Site ) ( Large preview ).

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