Smashing Magazine

MARCH 2, 2021

These days, with mobile traffic accounting for over 50% of web traffic , it’s fair to assume that the very first encounter of your prospect customers with your brand will happen on a mobile device. With Core Web Vitals , Google has been pushing the experience factors on mobile further to the forefront. Mobile Web Testing.

Mobile 133

Mobile Testing Website Benchmarking 133

Smashing Magazine

DECEMBER 17, 2020

The most beautiful, spectacular site in the world won’t do anyone much good if people can’t find it on Google (or Bing, or DuckDuckGo). Following best practice usually means a better website, more organic traffic, and happier visitors. Google Keyword Planner. Google Trends. Google Mobile-Friendly Test.

Engineering 130

Engineering Google Website Analytics 130

Smashing Magazine

APRIL 19, 2021

Google has announced that from 1st May, they will start to consider “Page Experience” as part of Search ranking , as measured by a set of metrics called Core Web Vitals. even the Google tools like PageSpeed Insights and the Core Web Vitals report in Google Search Console seem to give confusing information. Barry Pollard.

Google 140

Google Metrics Mobile Analytics 140

Smashing Magazine

JANUARY 11, 2021

Assets Optimizations Brotli, AVIF, WebP, responsive images, AV1, adaptive media loding, video compression, web fonts, Google fonts. Run performance experiments and measure outcomes — both on mobile and on desktop (for example, with Google Analytics ). Adjust the argument depending on the group of stakeholders you are speaking to.

Performance 145

Performance Cache Media Metrics 145

Smashing Magazine

JANUARY 6, 2020

Run performance experiments and measure outcomes — both on mobile and on desktop (for example, with Google Analytics ). Real User Monitoring ( RUM ) tools evaluate user interactions continuously and collect field data (e.g. synthetic testing tools and RUM together provide a complete picture of performance in your application.

Performance 145

Performance Cache Network Metrics 145

Smashing Magazine

JANUARY 7, 2019

Keep in mind that a good performance picture covers a set of performance metrics, lab data and field data : Synthetic testing tools collect lab data in a reproducible environment with predefined device and network settings (e.g. Real User Monitoring ( RUM ) tools evaluate user interactions continuously and collect field data (e.g.

Performance 103

Performance Cache Metrics Network 103

Smashing Magazine

SEPTEMBER 6, 2021

mvfst (Facebook), MsQuic , (Microsoft), (Google), ngtcp2 , LSQUIC (Litespeed), picoquic , quicly (Fastly). Note that there is an Apache Traffic Server implementation, though.). Traffic for one connection must, of course, always be routed to the same back-end server (the others wouldn’t know what to do with it!). Implementation.

Network 104

Network Servers Cache Traffic 104