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The psychology of site speed and human happiness

Speed Curve

In the fourteen years that I've been working in the web performance industry, I've done a LOT of research, writing, and speaking about the psychology of page speed – in other words, why we crave fast, seamless online experiences. In fairness, that was in the early 2000s, and site speed was barely on anyone's radar.

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Why speed test results are different than your load times

MachMetrics

You run a speed test on a website, and the results don’t match what you personally experience. Perhaps you feel like your site loads fairly quickly, but the speed test results are sub-optimal. Of course, you still won’t see the same loading time every test , so let’s look at some of the reasons why.

Speed 62
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Speed Up Your Website With WebP

Smashing Magazine

Speed Up Your Website With WebP. Speed Up Your Website With WebP. Spend enough time running websites through PageSpeed Insights and you’ll notice that Google has a major beef with traditional image formats like JPG, PNG and even GIF. Google developed WebP back in 2010 after acquiring a company called On2 Technologies.

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Search Engine Optimization Checklist (PDF)

Smashing Magazine

The most beautiful, spectacular site in the world won’t do anyone much good if people can’t find it on Google (or Bing, or DuckDuckGo). With Google Search Console you can see exactly where your pages are (or aren’t) ranking for different keywords. Google Keyword Planner. Google Trends. Google Mobile-Friendly Test.

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The Performance Inequality Gap, 2024

Alex Russell

HTML, CSS, images, and fonts can all be parsed and run at near wire speeds on low-end hardware, but JavaScript is at least three times more expensive, byte-for-byte. Many critiques are possible, both of the target (five seconds for first load), the sample population (worldwide internet users), and of the methodology (informed reckons).

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The 2-second Website

MachMetrics

If you asked the average internet user how slow a website would need to load before they gave up and left, they might say something like 8 or 10 seconds. “Well of course these sites load quickly, there’s nothing there!” Unfortunately, visitors actually give up on websites much faster. Source: ThinkWithGoogle.

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Improving Core Web Vitals, A Smashing Magazine Case Study

Smashing Magazine

LCP, or Largest Contentful Paint , is one of the three Core Web Vitals that you must “pass” to get the full search ranking boost from Google as part of their Page Experience Update. From an SEO perspective, it doesn’t really matter what other tools tell you, GSC is what Google Search sees. The issue was that LCP was too slow on mobile.

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