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The psychology of site speed and human happiness

Speed Curve

In the fourteen years that I've been working in the web performance industry, I've done a LOT of research, writing, and speaking about the psychology of page speed – in other words, why we crave fast, seamless online experiences. In fairness, that was in the early 2000s, and site speed was barely on anyone's radar.

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Mobile Page Speed Testing

MachMetrics

Mobile use surpassed desktop use years ago, but all too often websites are still being built desktop first and mobile second. In fact, failing to run a mobile page speed test is the number 1 speed testing mistake we see our users make! All of these things can be achieved with a faster mobile speed. Google Devs.

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PageSpeed Module: Dramatically Increase the Speed of Your Website Automatically

MachMetrics

The way a website is constructed can have a major impact on website speed performance, but developers often have a hard time keeping track of factors that cause slow page loads and other speed-related issues. Good website performance is part of that equation. PageSpeed is an open source project.

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How to Get Ready for Google’s Speed Update

Rigor

Google recently announced the launch of their Speed Update. This change to how Google ranks websites for searches will now take mobile page speed into account in its ranking algorithm. This announcement is part of a Google’s ongoing efforts to incentivize good web performance. Conclusion.

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How to Speed Up Page Load Times with Google’s PageSpeed Insights

MachMetrics

According to Google, a website can lose as many as half its visitors while loading. Google’s PageSpeed Insights tools may be just what you need to leverage data collected through speed testing. You’ll want to repeat this test for each page on your site or at least those with concerning speed issues.

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How Does Page Load Time Affect Your Site Revenue?

MachMetrics

They get even MORE impatient when it comes to website speed. ” Look put these stats on some numbers: Effect on Sale: 79% of customers who report dissatisfaction with website performance are less likely to buy from that same site again. “ The results were clear—speed matters! . Want proof?

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Beyond Speed: Why You Should Be Tracking Interactive Metrics

Rigor

In the past, the answer would be based on the load time of a page, but over the years, we have evolved our approach to site speed to incorporate new metrics, alone or in combination with existing metrics. First, it is used as a factor in the Google Lighthouse Performance Score. So why measure FCI? REQUEST A FREE TRIAL.

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