article thumbnail

Top SEO Trends to Watch Out for in 2023

Official Blog - World Web Technology

The top three results in Google SERPs get 54.4% Google is the most prominent global search market player with a market share of 83%. Be Prepared to Add a New E in EAT We all know about the common Google EAT acronym, which is defined as Expertise, Authority, and Trust. Of all traffic, 53.3% comes from organic searches.

Google 52
article thumbnail

4 Most Common Page Speed Testing Mistakes

MachMetrics

While Google’s PageSpeed Insights give you both a score for how your website performs on both desktop and mobile, most of the other audit services default to testing your site on a desktop. If you’re unsure of where your traffic is coming from, use a tool like Google Analytics and track it for a while.

Speed 88
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Don’t Sink Your Website With Third Parties

Smashing Magazine

You may have a lean, agile, responsive site design only to find it gradually loaded down with more and more “extras” that are often put onto the site by marketing departments or business leaders who are not always thinking about website performance. You cannot always anticipate what you cannot control. Large preview ). Large preview ).

Website 131
article thumbnail

Front-End Performance Checklist 2021

Smashing Magazine

Defining The Environment Choosing a framework, baseline performance cost, Webpack, dependencies, CDN, front-end architecture, CSR, SSR, CSR + SSR, static rendering, prerendering, PRPL pattern. Assets Optimizations Brotli, AVIF, WebP, responsive images, AV1, adaptive media loding, video compression, web fonts, Google fonts.

article thumbnail

Front-End Performance Checklist 2020 [PDF, Apple Pages, MS Word]

Smashing Magazine

Run performance experiments and measure outcomes — both on mobile and on desktop (for example, with Google Analytics ). Addy Osmani has written a very detailed write-up on how to start performance budgeting , how to quantify the impact of new features and where to start when you are over budget. Image source ).

article thumbnail

Front-End Performance Checklist 2019 [PDF, Apple Pages, MS Word]

Smashing Magazine

Luckily, there are many great options that help you automate the collection of data and measure how your website performs over time according to these metrics. Note: based on research by Patrick Meenan and Andy Davies, HTTP/2 is effectively broken on many CDNs , so we shouldn’t be too optimistic about the performance boost there.