What is an A/B Test?
The Netflix TechBlog
SEPTEMBER 22, 2021
Martin Tingley with Wenjing Zheng , Simon Ejdemyr , Stephanie Lane , and Colin McFarland This is the second post in a multi-part series on how Netflix uses A/B tests to inform decisions and continuously innovate on our products. An A/B test is a simple controlled experiment. Figure 2: A simple A/B test. Let’s say?—?this
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