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How We Optimized Performance To Serve A Global Audience

Smashing Magazine

These pages serve as a pivotal tool in our digital marketing strategy, not only providing valuable information about our services but also designed to be easily discoverable through search engines. It increases our visibility and enables us to draw a steady stream of organic (or “free”) traffic to our site. Bookaway site search.

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The State Of Mobile And Why Mobile Web Testing Matters

Smashing Magazine

These days, with mobile traffic accounting for over 50% of web traffic , it’s fair to assume that the very first encounter of your prospect customers with your brand will happen on a mobile device. However, there are quite a few high-profile case studies exploring the impact of mobile optimization on key business metrics.

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From AVIF to WebP: A New Smashing Book By Addy Osmani

Smashing Magazine

For a thorough guide on image optimization, we’ve teamed up with Addy Osmani , an engineer manager working on Google Chrome who was working all around web performance for decades. Some of the biggest size savings and performance improvements can come through a better image optimization strategy. Let’s figure it all out. Get the eBook.

Media 105
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Meet Image Optimization, A New Smashing Book By Addy Osmani

Smashing Magazine

For a thorough guide on image optimization, we’ve teamed up with Addy Osmani , an engineer manager working on Google Chrome and focusing around performance for decades. Some of the biggest size savings and performance improvements can come through a better image optimization strategy. Twitter’s Image Pipeline (Case Study). +.

Media 92
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Optimizing PPC Campaigns with Experiments

Website Optimization

Drafts and experiments lets you propose and test changes to your Google Adwords search and display campaigns. In Google Adwords, you can propose and test variations to your campaigns usind drafts and experiments respectively. Setting Up An Experiment in Google Adwords. Target Cost Per Acquisition (CPA) that Google recommended.

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Front-End Performance Checklist 2021

Smashing Magazine

Assets Optimizations Brotli, AVIF, WebP, responsive images, AV1, adaptive media loding, video compression, web fonts, Google fonts. In many organizations, front-end developers know exactly what common underlying problems are and what strategies should be used to fix them. How to get there? Large preview ). Large preview ).

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Don’t Sink Your Website With Third Parties

Smashing Magazine

In this article, we will review what third-party resource requests are, consider how impactful they can be to the user experience, and discuss common optimization strategies to reduce the impact on the user experience. They can also highlight very long redirection chains in your third-party traffic. Large preview ). Large preview ).

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