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Search Engine Optimization Checklist (PDF)

Smashing Magazine

The most beautiful, spectacular site in the world won’t do anyone much good if people can’t find it on Google (or Bing, or DuckDuckGo). Following best practice usually means a better website, more organic traffic, and happier visitors. Google Keyword Planner. Google Trends. Google Mobile-Friendly Test.

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The Fight For The Main Thread

Smashing Magazine

Writing a hand-spun analytics tracking dashboard isn’t what my clients really want to pay me for, so I’ll drop in the ol’ Google Analytics script and maybe never think of it again. Let’s look at it for a site that’s much “heavier” than Smashing Magazine. There are self-hosted alternatives to Google Analytics, after all.

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Reducing HTML Payload With Next.js (Case Study)

Smashing Magazine

Smaller HTML means less time for Google to download and process those long strings of text. Both for Google bots (SEO) and to actual clients. But first, let’s talk about the importance of speed improvement. Why Is Speed Improvement Necessary To Our SEO Efforts? How about errors?”

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How To Benchmark And Improve Web Vitals With Real User Metrics

Smashing Magazine

Core Web Vitals are the subset of Web Vitals that Google has identified as having the greatest impact on the end-user experience. As of 2022, there are three Core Web Vitals — First Contentful Paint (speed), Cumulative Layout Shift (stability), and First Input Delay (interactivity). Which one of these is the most important?

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Solving CLS Issues In A Next.js-Powered E-Commerce Website (Case Study)

Smashing Magazine

Apart from that, we check the Google Search Console Core Web Vitals Report section to get an idea of any potential CLS issues in any of our pages. So we decided to use Web Vitals Google Chrome extension since it can record CLS on a page while the user is interacting with it. This ends up becoming a major contributor to CLS.

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From AVIF to WebP: A New Smashing Book By Addy Osmani

Smashing Magazine

For a thorough guide on image optimization, we’ve teamed up with Addy Osmani , an engineer manager working on Google Chrome who was working all around web performance for decades. Addy Osmani is an engineering manager working on Google Chrome. His team focuses on speed , helping keep the web fast. Let’s figure it all out.

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How We Optimized Performance To Serve A Global Audience

Smashing Magazine

While paid marketing strategies like Google Ads play a part in our approach as well, enhancing our organic traffic remains a major priority. It was only in 2020, though, that Google shared its concept of Core Web Vitals and how it impacts SEO efforts. SEO is key to our success. Bookaway site search. The reportWebVitals function.