Smashing Magazine

MARCH 2, 2021

These days, with mobile traffic accounting for over 50% of web traffic , it’s fair to assume that the very first encounter of your prospect customers with your brand will happen on a mobile device. This requires your website or application to be heavily optimized for mobile. Driving Business Metrics.

Mobile 134

Mobile Testing Website Benchmarking 134

Smashing Magazine

AUGUST 3, 2023

It increases our visibility and enables us to draw a steady stream of organic (or “free”) traffic to our site. While paid marketing strategies like Google Ads play a part in our approach as well, enhancing our organic traffic remains a major priority. The higher our organic traffic, the more profitable we become as a company.

Performance 74

Performance Cache Traffic Metrics 74

Smashing Magazine

OCTOBER 24, 2023

Total Blocking Time One thing I know would be more helpful than a set of Core Web Vitals scores from Lighthouse is knowing the time it takes to go from the First Contentful Paint (FCP) to the Time to Interactive (TTI), a metric known as the Total Blocking Time (TBT). You can see that Lighthouse does indeed provide that metric.

Google 91

Google Analytics Traffic Metrics 91

Smashing Magazine

AUGUST 10, 2023

In fact, there’s great tooling right under the hood of most browsers in DevTools that can do many things that a tried-and-true service like WebPageTest offers, complete with recommendations for improving specific metrics. Certain tools are designed for certain metrics with certain assumptions that produce certain results.

Speed 81

Speed Monitoring Testing Network 81

Smashing Magazine

APRIL 19, 2021

Google has announced that from 1st May, they will start to consider “Page Experience” as part of Search ranking , as measured by a set of metrics called Core Web Vitals. The Core Web Vitals are a set of three metrics designed to measure the “core” experience of whether a website feels fast or slow to the users, and so gives a good experience.

Google 140

Google Metrics Mobile Analytics 140

Smashing Magazine

AUGUST 30, 2021

Deploying the refactored codebase shouldn’t result in worse website performance and worse user experience. After all, users won’t wait around forever for the website to load. Also, the management will be dissatisfied with the decreased traffic and revenue caused by the unoptimized codebase, despite the code quality improvements.

Media 109

Media Performance Cache Strategy 109

Smashing Magazine

DECEMBER 17, 2020

Implementing SEO best practice doesn’t just give you the best chance possible of ranking well in search engines; it makes your websites better by scrutinizing quality, design, accessibility, and speed, among other things. Following best practice usually means a better website, more organic traffic, and happier visitors.

Engineering 131

Engineering Google Website Analytics 131

Smashing Magazine

JANUARY 11, 2021

LogRocket tracks key metrics, incl. So, if we created an overview of all the things we have to keep in mind when improving performance — from the very start of the project until the final release of the website — what would that look like? Getting Ready: Planning And Metrics. Get a free trial of LogRocket today.

Performance 145

Performance Cache Media Metrics 145

Smashing Magazine

APRIL 11, 2022

JavaScript, CSS, images, iframes, and other resources impact how quickly website loads, renders and becomes usable to the user. Loading experience is crucial to the user’s first impression and overall usability, so Google defined Largest Contentful Paint (LCP) metric to measure how quickly the main content loads and is displayed to the user.

Media 70

Media Tuning Metrics Google 70

Smashing Magazine

JANUARY 21, 2021

It always starts with the long-awaited website overhaul. Image source: Lighthouse Metrics ) ( Large preview ). A big JavaScript bundle might seem out of place on a magazine that merely publishes articles, but actually, there is plenty of scripting happening behind the scenes. How We Improved SmashingMag Performance.

Performance 145

Performance Cache Mobile Network 145

Smashing Magazine

JANUARY 7, 2019

So, if we created an overview of all the things we have to keep in mind when improving performance — from the very start of the process until the final release of the website — what would that list look like? Getting Ready: Planning And Metrics. Getting Ready: Planning And Metrics. Table Of Contents. Quick Wins.

Performance 104

Performance Cache Network Metrics 104

Smashing Magazine

JANUARY 6, 2020

So, if we created an overview of all the things we have to keep in mind when improving performance — from the very start of the process until the final release of the website — what would that list look like? Getting Ready: Planning And Metrics. Getting Ready: Planning And Metrics. Table Of Contents. Quick Wins.

Performance 145

Performance Cache Network Metrics 145

Smashing Magazine

AUGUST 9, 2021

Websites would magically become 50% faster with the flip of a switch! For example, if the device is a firewall, it might be configured to block all traffic containing (unknown) extensions. In the early days of the Internet, encrypting traffic was quite costly in terms of processing.

Transportation 145

Transportation Internet Internet Network 145

Smashing Magazine

SEPTEMBER 6, 2021

Note that there is an Apache Traffic Server implementation, though.). However, to the firewall, this will look as if a new connection is being used without first using a handshake, which might just as well be an attacker sending malicious traffic. Even if a server supports HTTP/3, however, clients (and website owners!)

Network 105

Network Servers Cache Traffic 105

Smashing Magazine

JULY 29, 2019

This metric is a little difficult to comprehend, so here’s an example: if the average cost of broadband packages in a country is $22, and the average download speed offered by the packages is 10 Mbps, then the cost ‘per megabit per month’ would be $2.20. For reference, the metric is $1.19 in the UK and $1.26 in the USA.

Cache 96

Cache Google Mobile Network 96

Smashing Magazine

AUGUST 22, 2021

For web-page loading, this slow-start approach can also affect metrics such as the first contentful paint, because only a small amount of data (tens of to a few hundred KB) can be transferred in the first few round trips. This means that it will not magically download your website resources much more quickly than TCP.

Performance 106

Performance Network Latency Servers 106