Smashing Magazine

AUGUST 3, 2023

While paid marketing strategies like Google Ads play a part in our approach as well, enhancing our organic traffic remains a major priority. It was only in 2020, though, that Google shared its concept of Core Web Vitals and how it impacts SEO efforts. SEO is key to our success. Bookaway site search. The reportWebVitals function.

Performance 74

Performance Cache Traffic Metrics 74

Smashing Magazine

AUGUST 22, 2021

Because we are dealing with network protocols here, we will mainly look at network aspects, of which two are most important: latency and bandwidth. Latency can be roughly defined as the time it takes to send a packet from point A (say, the client) to point B (the server). Two-way latency is often called round-trip time (RTT).

Performance 106

Performance Network Latency Servers 106

Smashing Magazine

MARCH 25, 2021

Also, if you are not using a content delivery network (CDN) or multiple CDNs to map users to the closest edge regions for reduced latencies — a practice called suboptimal routing — you might slow down the start of the video. Similarly, unoptimized images were the leading cause of page bloat. Serve the right format.

Media 118

Media Performance Mobile Latency 118

Smashing Magazine

AUGUST 9, 2021

You’ve probably heard things like: “HTTP/3 is much faster than HTTP/2 when there is packet loss”, or “HTTP/3 connections have less latency and take less time to set up”, and probably “HTTP/3 can send data more quickly and can send more resources in parallel”. IETF’s QUIC is technically very different from Google’s QUIC.

Transportation 145

Transportation Internet Internet Network 145

Smashing Magazine

SEPTEMBER 6, 2021

Finally, not inlining resources has an added latency cost because the file needs to be requested. mvfst (Facebook), MsQuic , (Microsoft), (Google), ngtcp2 , LSQUIC (Litespeed), picoquic , quicly (Fastly). Google Chrome (version 91+) : Enabled by default. Google Lighthouse. First, there is the Google Lighthouse tool suite.

Network 105

Network Servers Cache Traffic 105

Smashing Magazine

JANUARY 11, 2021

Assets Optimizations Brotli, AVIF, WebP, responsive images, AV1, adaptive media loding, video compression, web fonts, Google fonts. Run performance experiments and measure outcomes — both on mobile and on desktop (for example, with Google Analytics ). Adjust the argument depending on the group of stakeholders you are speaking to.

Performance 145

Performance Cache Media Metrics 145

Smashing Magazine

JANUARY 6, 2020

Run performance experiments and measure outcomes — both on mobile and on desktop (for example, with Google Analytics ). Estimated Input Latency tells us if we are hitting that threshold, and ideally, it should be below 50ms. Adjust the argument depending on the group of stakeholders you are speaking to.

Performance 145

Performance Cache Network Metrics 145

Smashing Magazine

JANUARY 7, 2019

Estimated Input Latency tells us if we are hitting that threshold, and ideally, it should be below 50ms. In 2015, Google introduced Brotli , a new open-source lossless data format, which is now supported in all modern browsers. A difference between REST and GraphQL, illustrated via a conversation between Redux + REST on the left, an?

Performance 104

Performance Cache Metrics Network 104

Smashing Magazine

SEPTEMBER 29, 2021

CDN servers are often located closer to users than origin servers and can have a shorter round-trip times (RTT), improving network latency. AVIF contributors at Google have also reported some nice performance gains. Google created the WebP format in 2011 as an image format that would help to make the web faster.

Open Source 144

Open Source Speed Website Google 144