What is an A/B Test?
The Netflix TechBlog
SEPTEMBER 22, 2021
Martin Tingley with Wenjing Zheng , Simon Ejdemyr , Stephanie Lane , and Colin McFarland This is the second post in a multi-part series on how Netflix uses A/B tests to inform decisions and continuously innovate on our products. See here for Part 1: Decision Making at Netflix. Subsequent posts will go into more details on the statistics of A/B tests, experimentation across Netflix, how Netflix has invested in infrastructure to support and scale experimentation, and the importance of the culture
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