Understanding the True Cost of Client-Side A/B Testing
Tim Kadlec
JANUARY 12, 2021
We’re not picking on Optimizely because of anything they do that’s any worse than any other client-side A/B testing solution (all in all, they do pretty well compared to some of the other options I’ve tested), but because of their popularity in the space means this example is likely very relevant to many folks reading this.
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