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The State Of Mobile And Why Mobile Web Testing Matters

Smashing Magazine

These days, with mobile traffic accounting for over 50% of web traffic , it’s fair to assume that the very first encounter of your prospect customers with your brand will happen on a mobile device. However, there are quite a few high-profile case studies exploring the impact of mobile optimization on key business metrics.

Mobile 135
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Netflix at AWS re:Invent 2019

The Netflix TechBlog

Netflix shares how Amazon EC2 Auto Scaling allows its infrastructure to automatically adapt to changing traffic patterns in order to keep its audience entertained and its costs on target. Technology advancements in content creation and consumption have also increased its data footprint. Wednesday?—?December

AWS 100
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Netflix at AWS re:Invent 2019

The Netflix TechBlog

Netflix shares how Amazon EC2 Auto Scaling allows its infrastructure to automatically adapt to changing traffic patterns in order to keep its audience entertained and its costs on target. Technology advancements in content creation and consumption have also increased its data footprint. Wednesday?—?December

AWS 100
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How We Optimized Performance To Serve A Global Audience

Smashing Magazine

It increases our visibility and enables us to draw a steady stream of organic (or “free”) traffic to our site. While paid marketing strategies like Google Ads play a part in our approach as well, enhancing our organic traffic remains a major priority. The higher our organic traffic, the more profitable we become as a company.

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Fostering a Web Performance Culture

Jos

One could argue this is a metric-driven decision. When they dug into the data, they found that the reason load times had increased was that they got a lot more traffic from Africa after doing the optimizations. Lots of case studies where changes in performance led to key metric improvement. Well, not so fast.

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From AVIF to WebP: A New Smashing Book By Addy Osmani

Smashing Magazine

For sites with large traffic and a global reach, basic optimizations at build time are usually not enough. Which metrics should you focus on to improve the user experience? Twitter’s Image Pipeline (Case Study). +. Image Content Delivery Networks. +. Optimize Images for Core Web Vitals. +. About the Author.

Media 108
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Meet Image Optimization, A New Smashing Book By Addy Osmani

Smashing Magazine

For sites with large traffic and a global reach, basic optimizations at build time are usually not enough. Which metrics should you focus on to improve the user experience? Twitter’s Image Pipeline (Case Study). +. Image Content Delivery Networks. +. Optimize Images for Core Web Vitals. +. About the Author.

Media 94