Smashing Magazine

MARCH 2, 2021

These days, with mobile traffic accounting for over 50% of web traffic , it’s fair to assume that the very first encounter of your prospect customers with your brand will happen on a mobile device. However, there are quite a few high-profile case studies exploring the impact of mobile optimization on key business metrics.

Mobile 135

Mobile Testing Website Benchmarking 135

Smashing Magazine

JUNE 8, 2021

For a thorough guide on image optimization, we’ve teamed up with Addy Osmani , an engineer manager working on Google Chrome who was working all around web performance for decades. For sites with large traffic and a global reach, basic optimizations at build time are usually not enough. Twitter’s Image Pipeline (Case Study). +.

Media 108

Media Cache Google Best Practices 108

Smashing Magazine

AUGUST 3, 2023

It increases our visibility and enables us to draw a steady stream of organic (or “free”) traffic to our site. While paid marketing strategies like Google Ads play a part in our approach as well, enhancing our organic traffic remains a major priority. The higher our organic traffic, the more profitable we become as a company.

Performance 75

Performance Cache Traffic Metrics 75

Smashing Magazine

APRIL 28, 2021

For a thorough guide on image optimization, we’ve teamed up with Addy Osmani , an engineer manager working on Google Chrome and focusing around performance for decades. For sites with large traffic and a global reach, basic optimizations at build time are usually not enough. Twitter’s Image Pipeline (Case Study). +.

Media 94

Media Cache Google Best Practices 94

Jos

JUNE 2, 2018

Google’s Lighthouse is one of them, which shows information about PWA, SEO and more. presented in Google IO 2018 ( source ) These tools make it easier to determine where we need to put emphasis to improve our sites. Lots of case studies where changes in performance led to key metric improvement.

Performance 237

Performance Speed Google Media 237

Smashing Magazine

MARCH 19, 2021

The final prompt for a more aggressive optimization was the “Core Web Vitals” dashboard in the Google Search Console. We first thought that it could be related to the cookie banner adjustments we made recently, but it turned out it was a Google Search Update that seemed to be more aggressively penalizing us for a high CLS.

Mobile 141

Mobile Design Cache Code 141

Smashing Magazine

JANUARY 11, 2021

Assets Optimizations Brotli, AVIF, WebP, responsive images, AV1, adaptive media loding, video compression, web fonts, Google fonts. Run performance experiments and measure outcomes — both on mobile and on desktop (for example, with Google Analytics ). It will help you build up a company-tailored case study with real data.

Performance 145

Performance Cache Media Metrics 145