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How We Optimized Performance To Serve A Global Audience

Smashing Magazine

It increases our visibility and enables us to draw a steady stream of organic (or “free”) traffic to our site. While paid marketing strategies like Google Ads play a part in our approach as well, enhancing our organic traffic remains a major priority. The higher our organic traffic, the more profitable we become as a company.

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How to use Server Timing to get backend transparency from your CDN

Speed Curve

Google recommends that TTFB be 800ms at the 75th percentile. Caching the base page/HTML is common, and it should have a positive impact on backend times. Key things to understand from your CDN Cache Hit/Cache Miss – Was the resource served from the edge, or did the request have to go to origin?

Servers 57
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How Google PageSpeed Works: Improve Your Score and Search Engine Ranking

CSS - Tricks

Now that Google uses page speed as a ranking factor, many organizations have become laser-focused on performance. Last year, Google made two significant changes to their search indexing and ranking algorithms : In March, indexing became based on the mobile version of a page , rather than desktop. Cache-Headers missing?

Google 71
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Meet Hydrogen: A React Framework For Dynamic, Contextual And Personalized E-Commerce

Smashing Magazine

As developers, we rightfully obsess about the customer experience, relentlessly working to squeeze every millisecond out of the critical rendering path, optimize input latency, and eliminate jank. On top of this foundation, we add layers of caching, prerendering and edge delivery optimizations — not the other way around.

Cache 135
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Answering Common Questions About Interpreting Page Speed Reports

Smashing Magazine

Why do we need Lighthouse at all when Google also offers similar reports in PageSpeed Insights (PSI)? CrUX data is important because it is how web core vitals are measured, which, in turn, are a ranking factor for Google’s search results. Still, there’s nothing in there to tell us about the data Lighthouse is using to evaluate metrics.

Speed 97
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Front-End Performance Checklist 2021

Smashing Magazine

Assets Optimizations Brotli, AVIF, WebP, responsive images, AV1, adaptive media loding, video compression, web fonts, Google fonts. Run performance experiments and measure outcomes — both on mobile and on desktop (for example, with Google Analytics ). Adjust the argument depending on the group of stakeholders you are speaking to.

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Service Workers can save the environment!

Dean Hume

While this may not seem significant for websites with low traffic, as traffic to the site begins to increase, so does the amount of energy consumed. Without effective caching on the client, the server will see an increase in workload, more CPU usage and ultimately increased latency for the end user. Show me the money!

Energy 40