Analytics Best Practices Google Magazine 
Smashing Magazine
DECEMBER 17, 2020
The most beautiful, spectacular site in the world won’t do anyone much good if people can’t find it on Google (or Bing, or DuckDuckGo). Following best practice usually means a better website, more organic traffic, and happier visitors. Google Keyword Planner. Google Trends. Google Mobile-Friendly Test.
Smashing Magazine
JANUARY 15, 2019
Partly as a result of this campaign, Google announced last year that for the first time it had purchased enough renewable energy to match 100% of its global consumption for operations. In this screenshot below, for example, we can see that loading the Smashing Magazine website for the first time incurs just under a megabyte of data transfer.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Smashing Magazine
MAY 9, 2022
Similarly from cross-site navigation — think Google search results or the like and then clicking back. 400 pages , jam-packed with in-depth user research and best practices. Be aware, however, that other analytics may not see this as a page load and need to take extra efforts to also measure these.
Smashing Magazine
MARCH 7, 2022
Approximately two-thirds of Indian mobile Chrome users of Smashing Magazine have this setting turned on, for example. Weirdly, they report as a range of browsers in our analytics including the Android WebView, Chrome and Safari (despite it’s not supporting this!). And Is It Used? Data Saver. In short, this is not a niche setting.
Smashing Magazine
OCTOBER 24, 2023
Analytics is a good example. Writing a hand-spun analytics tracking dashboard isn’t what my clients really want to pay me for, so I’ll drop in the ol’ Google Analytics script and maybe never think of it again. Let’s look at it for a site that’s much “heavier” than Smashing Magazine. Large preview ) There we go.
Smashing Magazine
MAY 17, 2021
Last year, Google started emphasizing the importance of Core Web Vitals and how they reflect a person’s real experience when visiting sites around the web. It wasn’t long before a sea of red “poor” and yellow “needs improvement” notices in our Google Search Console needed our attention. How We Improved Our Core Web Vitals (Case Study).
Smashing Magazine
AUGUST 3, 2023
While paid marketing strategies like Google Ads play a part in our approach as well, enhancing our organic traffic remains a major priority. It was only in 2020, though, that Google shared its concept of Core Web Vitals and how it impacts SEO efforts. We can then forward this data to a custom analytics service.
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