article thumbnail

Black Friday traffic exposes gaps in observability strategies

Dynatrace

What’s the problem with Black Friday traffic? But that’s difficult when Black Friday traffic brings overwhelming and unpredictable peak loads to retailer websites and exposes the weakest points in a company’s infrastructure, threatening application performance and user experience. in 2020, ecommerce grew 14.2% in 2021.

Traffic 192
article thumbnail

How to Optimize Websites for Ad Publishers

Dotcom-Montior

As an ad publisher, your revenue depends on two main factors: traffic to your site and ad optimization. A lot of the focus goes into the practice and processes of driving traffic to your site from an SEO perspective, but what if when visitors get to your site, they have a less than ideal experience?

Website 92
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Top SEO Trends to Watch Out for in 2023

Official Blog - World Web Technology

Of all traffic, 53.3% Yes, SEO is a long-term approach, but it offers some unparalleled advantages to businesses in terms of brand recognition, visibility, reputation, and of course, web traffic and revenues. You can stop such practices now and focus on your specific domain to get more traffic and leads. of all clicks.

Google 52
article thumbnail

How To Use Google CrUX To Analyze And Compare The Performance Of JS Frameworks

Smashing Magazine

In particular, the increase in the amount of downloaded JavaScript can have a direct impact on website performance. And there are other aspects of framework usage that can impact performance as well. Starting in June 2021, these metrics have become a ranking factor for Google search. Large preview ). Checking Top Sites.

Google 128
article thumbnail

Refactoring CSS: Optimizing Size And Performance (Part 3)

Smashing Magazine

Refactoring CSS: Optimizing Size And Performance (Part 3). Refactoring CSS: Optimizing Size And Performance (Part 3). 2021-08-30T10:00:00+00:00. 2021-08-30T12:07:38+00:00. Deploying the refactored codebase shouldn’t result in worse website performance and worse user experience. Adrian Bece.

Media 109
article thumbnail

Don’t Sink Your Website With Third Parties

Smashing Magazine

You may have a lean, agile, responsive site design only to find it gradually loaded down with more and more “extras” that are often put onto the site by marketing departments or business leaders who are not always thinking about website performance. They can also highlight very long redirection chains in your third-party traffic.

Website 131
article thumbnail

An In-Depth Guide To Measuring Core Web Vitals

Smashing Magazine

2021-04-19T08:30:00+00:00. 2021-04-19T08:35:54+00:00. This is applicable to pages that receive little to no traffic, so small sites without field data don’t need to be worried. An In-Depth Guide To Measuring Core Web Vitals. An In-Depth Guide To Measuring Core Web Vitals. Barry Pollard. CrUX LCP dashboard ( Large preview ).

Google 140