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Core Web Vitals for Search Engine Optimisation: What Do We Need to Know?

CSS Wizardry

Google’s Core Web Vitals initiative was launched in May of 2020 and, since then, its role in Search has morphed and evolved as roll-outs have been made and feedback has been received. However, to this day, messaging from Google can seem somewhat unclear and, in places, even contradictory. Don’t have time to read 5,500+ words?

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How to Optimize Websites for Ad Publishers

Dotcom-Montior

Page speed has been a key factor in Google’s ranking algorithm since 2010 , so it is essential to understand the various ways you can optimize your pages and why implementing synthetic monitoring can ensure your pages perform flawlessly and revenue isn’t lost. Synthetic Monitoring: Continuous Website Performance Monitoring.

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Rising Tide Rents and Robber Baron Rents

O'Reilly

Why is it that Google, a company once known for its distinctive “Do no evil” guideline, is now facing the same charges of “surveillance capitalism” as Facebook, a company that never made such claims? That’s exactly what Google, Amazon, and Meta are doing today. They start to collect robber baron rents.

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Speed Up Your Website With WebP

Smashing Magazine

Speed Up Your Website With WebP. Speed Up Your Website With WebP. Spend enough time running websites through PageSpeed Insights and you’ll notice that Google has a major beef with traditional image formats like JPG, PNG and even GIF. Google developed WebP back in 2010 after acquiring a company called On2 Technologies.

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The psychology of site speed and human happiness

Speed Curve

Time is a crucial usability factor If you don't consider time a crucial usability factor, you're missing a fundamental aspect of the user experience I'm embarrassed to admit that, in my previous career as a usability tester, I spent years testing websites in lab conditions. It never crossed my mind to take rendering time into consideration.

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Web Performance Bookshelf

Rigor

Reading time 1 min Why share the library of the web performance books while there’s a substantial collection of fantastic websites and articles on the net? High Performance Websites. Even Faster Websites. You only have a few seconds to get compelling content onto the screen. ” – Andy King, 2003.

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Load scripts async

Speed Curve

Here's what loading 14 scripts looked like in Internet Explorer 7: I've added a red arrow at the beginning of each script request. Browsers added support for this attribute starting with Firefox and Chrome in 2010, followed by Safari and Internet Explorer in 2012. The solution to these problems is to load scripts asynchronously.