Eye-Tracking In Mobile UX Research
Smashing Magazine
OCTOBER 27, 2021
At the same time, using the webcam does not allow the user to test the app or website in a natural setting; after all, the users usually interact with mobile apps and websites on the smartphone. Bing also benefited from testing and made revenue-related improvements that resulted in a 10% to 25% increase in revenue per search every year.
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