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How to Optimize Websites for Ad Publishers

Dotcom-Montior

As an ad publisher, your revenue depends on two main factors: traffic to your site and ad optimization. A lot of the focus goes into the practice and processes of driving traffic to your site from an SEO perspective, but what if when visitors get to your site, they have a less than ideal experience? Optimize Your Pages.

Website 92
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How Does Page Load Time Affect Your Site Revenue?

MachMetrics

” Look put these stats on some numbers: Effect on Sale: 79% of customers who report dissatisfaction with website performance are less likely to buy from that same site again. It’s no surprise that more search traffic than ever before is coming to websites from mobile devices and overtaking desktop searches.

Speed 93
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The Great Firewall of China: Obstacles to Monitoring Performance

Dotcom-Montior

Essentially, all traffic between China and the rest of the world goes through a few national level and a handful of core level access points in different regions. These updates will disable access of Google apps downloader, for example. This makes censorship of domestic traffic faster. . IP Blocking. DNS Hijacking and Phishing.

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Thinking About Power Usage and Websites

CSS - Tricks

If I made the browser download a 50 KB JavaScript library just to implement my little open/close element, then yes, it does matter, and the JavaScript version is less efficient. Jack Lenox’s article “How Improving Website Performance Can Help Save The Planet” on Smashing is a better deep dive. Website traffic.

Website 97
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How To Boost Resource Loading With The New Priority Hint `fetchpriority`

Smashing Magazine

Let’s focus on how these resources are requested and downloaded. The HTML document is the first resource to be requested and downloaded, but how do browsers determine what to download next and in which order? Browsers have a set of predetermined priorities for each resource type, so they can be downloaded in an optimal order.

Media 69
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How To Use Google CrUX To Analyze And Compare The Performance Of JS Frameworks

Smashing Magazine

One of the costs that Noam mentions is the increased download size, especially JavaScript bundle sizes, that stem from the use of frameworks and other libraries. In particular, the increase in the amount of downloaded JavaScript can have a direct impact on website performance. Checking Top Sites. Large preview ).

Google 127
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How To Monitor And Optimize Google Core Web Vitals

Smashing Magazine

There are three web vitals metrics Google uses to measure different aspects of website performance: Largest Contentful Paint (LCP), Cumulative Layout Shift (CLS), Interaction to Next Paint (INP). However, other aspects of user experience, like layout shifts and slow interactions, heavily depend on how real users use your website.

Google 98