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How to Optimize Websites for Ad Publishers

Dotcom-Montior

As an ad publisher, your revenue depends on two main factors: traffic to your site and ad optimization. A lot of the focus goes into the practice and processes of driving traffic to your site from an SEO perspective, but what if when visitors get to your site, they have a less than ideal experience? Optimize Your Pages.

Website 92
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How Does Page Load Time Affect Your Site Revenue?

MachMetrics

” Look put these stats on some numbers: Effect on Sale: 79% of customers who report dissatisfaction with website performance are less likely to buy from that same site again. It’s no surprise that more search traffic than ever before is coming to websites from mobile devices and overtaking desktop searches.

Speed 93
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Thinking About Power Usage and Websites

CSS - Tricks

If I made the browser download a 50 KB JavaScript library just to implement my little open/close element, then yes, it does matter, and the JavaScript version is less efficient. Jack Lenox’s article “How Improving Website Performance Can Help Save The Planet” on Smashing is a better deep dive. Website traffic.

Website 97
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How To Boost Resource Loading With The New Priority Hint `fetchpriority`

Smashing Magazine

Let’s focus on how these resources are requested and downloaded. The HTML document is the first resource to be requested and downloaded, but how do browsers determine what to download next and in which order? Browsers have a set of predetermined priorities for each resource type, so they can be downloaded in an optimal order.

Media 70
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How To Use Google CrUX To Analyze And Compare The Performance Of JS Frameworks

Smashing Magazine

One of the costs that Noam mentions is the increased download size, especially JavaScript bundle sizes, that stem from the use of frameworks and other libraries. In particular, the increase in the amount of downloaded JavaScript can have a direct impact on website performance. Checking Top Sites. Large preview ).

Google 128
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Refactoring CSS: Optimizing Size And Performance (Part 3)

Smashing Magazine

Deploying the refactored codebase shouldn’t result in worse website performance and worse user experience. After all, users won’t wait around forever for the website to load. Also, the management will be dissatisfied with the decreased traffic and revenue caused by the unoptimized codebase, despite the code quality improvements.

Media 109
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Don’t Sink Your Website With Third Parties

Smashing Magazine

You may have a lean, agile, responsive site design only to find it gradually loaded down with more and more “extras” that are often put onto the site by marketing departments or business leaders who are not always thinking about website performance. The downside is that third-party requests can impact website visitors.

Website 131