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Search Engine Optimization Checklist (PDF)

Smashing Magazine

The most beautiful, spectacular site in the world won’t do anyone much good if people can’t find it on Google (or Bing, or DuckDuckGo). Following best practice usually means a better website, more organic traffic, and happier visitors. Google Keyword Planner. Google Trends. Google Mobile-Friendly Test.

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Meet Hydrogen: A React Framework For Dynamic, Contextual And Personalized E-Commerce

Smashing Magazine

As any seasoned team will know, building the storefront capabilities is one thing, and running it at a production scale that is able to absorb large waves of traffic, driven by flash sales or breakout social campaigns, is a whole other and massive operational challenge. “It Commerce At Shopify Scale: Hydrogen Powered By Oxygen.

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Gone Floating Labels And Green Lighthouse Scores

Smashing Magazine

The final prompt for a more aggressive optimization was the “Core Web Vitals” dashboard in the Google Search Console. We first thought that it could be related to the cookie banner adjustments we made recently, but it turned out it was a Google Search Update that seemed to be more aggressively penalizing us for a high CLS.

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How To Boost Resource Loading With The New Priority Hint `fetchpriority`

Smashing Magazine

Loading experience is crucial to the user’s first impression and overall usability, so Google defined Largest Contentful Paint (LCP) metric to measure how quickly the main content loads and is displayed to the user. It’s common knowledge that better website performance results in more conversions, more traffic, and better user experience.

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The Fight For The Main Thread

Smashing Magazine

Writing a hand-spun analytics tracking dashboard isn’t what my clients really want to pay me for, so I’ll drop in the ol’ Google Analytics script and maybe never think of it again. Let’s look at it for a site that’s much “heavier” than Smashing Magazine. There are self-hosted alternatives to Google Analytics, after all.

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Signals For Customizing Website User Experience

Smashing Magazine

Approximately two-thirds of Indian mobile Chrome users of Smashing Magazine have this setting turned on, for example. However, the above table is not actually representative of total traffic, and that’s another point to note about this data. For Smashing Magazine, that involved dropping some of our web fonts. And Is It Used?

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How We Optimized Performance To Serve A Global Audience

Smashing Magazine

It increases our visibility and enables us to draw a steady stream of organic (or “free”) traffic to our site. While paid marketing strategies like Google Ads play a part in our approach as well, enhancing our organic traffic remains a major priority. The higher our organic traffic, the more profitable we become as a company.