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How to Optimize Websites for Ad Publishers

Dotcom-Montior

Synthetic Monitoring: Continuous Website Performance Monitoring. But as we’ve mentioned, if your pages don’t perform to your visitors’ expectations, they’ll quickly lose interest and leave. As if website speed wasn’t enough, Google has recently announced that user metrics will become a core ranking factor by 2021.

Website 92
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Web Performance Bookshelf

Rigor

Take, for example, The Web Almanac , the golden collection of Big Data combined with the collective intelligence from most of the authors listed below, brilliantly spearheaded by Google’s @rick_viscomi. Designing for Performance. High Performance Responsive Design. High Performance Images. Web Performance Tuning.

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World’s Top Web Performance Leaders To Watch

Rigor

Jake is a developer advocate at Google working with the Chrome team to develop and promote web standards and developer tools, as well as a contributor to the Chromium blog. Jake worked at the BBC for four years, writing low-level JavaScript that catered to their strict accessibility, performance and browser support requirements.

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Don’t Sink Your Website With Third Parties

Smashing Magazine

You may have a lean, agile, responsive site design only to find it gradually loaded down with more and more “extras” that are often put onto the site by marketing departments or business leaders who are not always thinking about website performance. They are more of a benchmark than a true measurement of real user experience.

Website 131
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Front-End Performance Checklist 2021

Smashing Magazine

Defining The Environment Choosing a framework, baseline performance cost, Webpack, dependencies, CDN, front-end architecture, CSR, SSR, CSR + SSR, static rendering, prerendering, PRPL pattern. Assets Optimizations Brotli, AVIF, WebP, responsive images, AV1, adaptive media loding, video compression, web fonts, Google fonts.

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Front-End Performance Checklist 2020 [PDF, Apple Pages, MS Word]

Smashing Magazine

Run performance experiments and measure outcomes — both on mobile and on desktop (for example, with Google Analytics ). Addy Osmani has written a very detailed write-up on how to start performance budgeting , how to quantify the impact of new features and where to start when you are over budget. Image source ).