Speed Curve

FEBRUARY 5, 2024

Google recommends that TTFB be 800ms at the 75th percentile. Looking at the industry benchmarks for US retailers , four well-known sites have backend times that are approaching – or well beyond – that threshold. Latency – How much time does it take to deliver a packet from A to B. Definitely worth a read!

Servers 57

Servers Cache Retail Benchmarking 57

CSS - Tricks

APRIL 1, 2021

Google’s industry benchmarks from 2018 also provide a striking breakdown of how each second of loading affects bounce rates. Source: Google /SOASTA Research, 2018. Speed is also something Google considers when ranking your website placement on mobile. billion if the site slowed down by just one second. Lighthouse.

Cache 92

Cache Social Media Media Network 92

Speed Curve

MAY 1, 2023

seconds or less, which is Google's recommendation for page experience and SEO. > Largest Contentful Paint (Synthetic and RUM) Largest Contentful Paint (LCP) is one of Google's Core Web Vitals. > Cumulative Layout Shift (Synthetic and RUM) Cumulative Layout Shift (CLS) is another one of Google's Core Web Vitals.

Performance 98

Performance Metrics Media Google 98

Alex Russell

JANUARY 30, 2024

decoding="async" loading="lazy" /> Google spent more on the SoC for the Pixel 4a and enjoyed a later launch date, boosting performance relative to the A51. Pixels have never sold well, and Google's focus on strong SoC performance per dollar was sadly not replicated across the Android ecosystem, forcing us to use the A51 as our stand-in.

Performance 90

Performance Network Mobile Speed 90

Alex Russell

MARCH 6, 2021

Using a global ASP as a benchmark can further mislead thanks to the distorting effect of ultra-high-end prices rising while shipment volumes stagnate. Sadly, data on latency is harder to get, even from Google's perch, so progress there is somewhat more difficult to judge. Today, either method returns a similar answer.

Performance 124

Performance Network Cache Metrics 124

Alex Russell

OCTOBER 22, 2017

Budgets are scaled to a benchmark network & device. Deciding what benchmark to use for a performance budget is crucial. Our metrics at Google show a conflicted picture (which I’m working to get to clarity on). Simulated packet loss and variable latency, however, can make benchmarking extremely difficult and slow.

Performance 68

Performance Benchmarking Network Mobile 68

Smashing Magazine

JANUARY 11, 2021

Assets Optimizations Brotli, AVIF, WebP, responsive images, AV1, adaptive media loding, video compression, web fonts, Google fonts. Run performance experiments and measure outcomes — both on mobile and on desktop (for example, with Google Analytics ). Adjust the argument depending on the group of stakeholders you are speaking to.

Performance 145

Performance Cache Media Metrics 145