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2023 Black Friday and Cyber Monday retail and e-commerce IT performance observations

Dynatrace

Over the years, I have watched and written about online retail and e-commerce IT performance. What I have seen is a maturing of the online retail channels when it comes to delivering customer experiences. This year we saw few, if any, major issues with online retailers. This is where many retailers have matured over the years.

Retail 221
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Performance audit: Lego.com

Speed Curve

We track LEGO.com, along with a handful of other leading ecommerce sites, in our public-facing Retail Benchmarks dashboard , which I encourage you to check out. Optimizing the critical rendering path could make this page a star on the Retail Benchmarks leaderboard. Those are already big wins. Remove unused resources.

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An Opinionated Guide to Performance Budgets

Speed Curve

Throughout this post I've used examples from our public Industry Benchmarks dashboard , which I'd encourage you to check out so that you can explore these metrics on your own. Here's a cheat sheet of metrics and goals (NOT performance budgets), based on broad benchmarks and Google's recommendations. Is it loading?

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Data Mining Problems in Retail

Highly Scalable

Retail is one of the most important business domains for data science and data mining applications because of its prolific data and numerous optimization problems such as optimal prices, discounts, recommendations, and stock levels that can be solved using data analysis methods. However, many of these models are highly parametric (i.e.

Retail 152
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NEW: Compare ALL the things!

Speed Curve

Now let's walk through how to run a comparison and analysis using a real-world example from our "Top Sites" demo account. In this demo account, we track a number of leading retail, travel, and media sites. Benchmark yourself against your competitors. Test case: CNN. I've randomly selected CNN for the purpose of this post.

Metrics 61
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Five-nines availability: Always-on infrastructure delivers system availability during the holidays’ peak loads

Dynatrace

For retail organizations, peak traffic can be a mixed blessing. Five-nines availability: The ultimate benchmark of system availability. The nightmare scenario for online retailers during peak periods, such as Black Friday and Cyber Monday, is a system crash. Apply AI for real-time root-cause analysis.

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World’s Top Web Performance Leaders To Watch

Rigor

Find his research and analysis on the HTTP Archive Discussion forums. Author of the Pocket Guide to Web Performance and co-author of Using WebPageTest , Andy is an independent web performance consultant in the UK who has helped many leading retailers, newspapers and financial companies make their sites faster.