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SEO and web performance: What to measure and how to optimize

Speed Curve

Chances are, you're here because of Google's update to its search algorithm , which affects both desktop and mobile, and which includes Core Web Vitals as a ranking factor. The metrics that comprise Web Vitals are still evolving. These metrics will (I think) always be in a state of evolution. When Google talks, people listen.

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World’s Top Web Performance Leaders To Watch

Rigor

list of those who are making a significant impact on speeding up the web today. Jake is a developer advocate at Google working with the Chrome team to develop and promote web standards and developer tools, as well as a contributor to the Chromium blog. We at Rigor respect many web performance leaders around the world. Rachel Andrew.

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The Performance Inequality Gap, 2021

Alex Russell

The scale of the effect can be deeply situational or hard to suss out without solid metrics. Since then, the metrics conversation has moved forward significantly, culminating in Core Web Vitals , reported via the Chrome User Experience Report to reflect the real-world experiences of users. " package. Tap for a larger version.

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The “Developer Experience” Bait-and-Switch

Alex Russell

Few teams I’ve encountered have actionable metrics associated with the real experiences of their users. I can count on one hand the number of teams I’ve worked with who have goals that allow them to block launches for latency regressions, including Google products. And they do. That unzips to roughly 2MB of script.

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Using Modern Image Formats: AVIF And WebP

Smashing Magazine

Key user-centric metrics often depend on the size, number, layout, and loading priority of images on the page. Assuming encode/decode speeds meet your needs. Smaller file size directly impacts the Largest contentful Paint (LCP) metric for the page as image resources needed by the page get loaded faster. Encode/Decode Speed.