Google Magazine Strategy Website Performance 
Rigor
SEPTEMBER 11, 2019
Rachel is the Editor-in-Chief of Smashing Magazine, a British web developer, writer, and speaker. Jake is a developer advocate at Google working with the Chrome team to develop and promote web standards and developer tools, as well as a contributor to the Chromium blog. Vitaly is a co-founder of the Smashing Magazine brand.
Smashing Magazine
NOVEMBER 22, 2021
A website’s performance can make or break its success, yet in August 2020, despite many improvements we had previously made, such as implementing Server-Side Rendering (SSR), the ratio of Wix websites with good Google Core Web Vitals (CWV) scores was only 4%. Google search ranking. Heavier websites.
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Smashing Magazine
JUNE 20, 2019
Optimizing Google Fonts Performance. Optimizing Google Fonts Performance. It’s fair to say Google Fonts are popular. Without Google Fonts you would be limited to the handful of “ system fonts ” installed on your user’s device. Like all good things, Google Fonts do come with a cost. Danny Cooper.
Smashing Magazine
AUGUST 30, 2021
In previous articles from this series, we’ve covered auditing CSS codebase health and the incremental CSS refactoring strategy , testing, and maintenance. Deploying the refactored codebase shouldn’t result in worse website performance and worse user experience. After all, users won’t wait around forever for the website to load.
Smashing Magazine
JUNE 1, 2022
You may have a lean, agile, responsive site design only to find it gradually loaded down with more and more “extras” that are often put onto the site by marketing departments or business leaders who are not always thinking about website performance. You cannot always anticipate what you cannot control. Large preview ). Large preview ).
Smashing Magazine
MARCH 25, 2021
The Art Of Balancing Performance With Media Content. Even though rich media can promote user engagement, we need to balance the cost of delivering them with your website performance and business goals. Also, be sure to synthetically track Google’s Core Web Vitals (CWVs) as part of your toolkit with tools like LightHouse.
Smashing Magazine
JANUARY 11, 2021
Defining The Environment Choosing a framework, baseline performance cost, Webpack, dependencies, CDN, front-end architecture, CSR, SSR, CSR + SSR, static rendering, prerendering, PRPL pattern. Assets Optimizations Brotli, AVIF, WebP, responsive images, AV1, adaptive media loding, video compression, web fonts, Google fonts.
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