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eCommerce & Retail: There’s No Excuse to Ignore Performance

Rigor

As web perfectionists, we have heard every excuse in the book for why teams cannot make web performance a priority. Whether it be time, money, or technical know how, every day we talk to eCommerce and Retail teams who explain why they aren’t monitoring their site’s performance. Sure, that can be the case.

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Ten years of page bloat: What have we learned?

Speed Curve

How does page bloat affect other metrics, such as Google's Core Web Vitals? And if that already wasn’t enough, the number of images on a page has been linked to lower conversion rates on retail sites. JavaScript – A page can have a relatively low JS weight but still suffer from JS-inflicted performance problems.

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What is page bloat? And how is it hurting your business, your search rank, and your users?

Speed Curve

And if that already wasn’t enough, the number of images on a page has been linked to lower conversion rates on retail sites. Core Web Vitals are a Google search ranking factor. Given that Google continues to dominate search usage, you should care about Vitals alongside the other metrics you should be tracking.

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World’s Top Web Performance Leaders To Watch

Rigor

Jake is a developer advocate at Google working with the Chrome team to develop and promote web standards and developer tools, as well as a contributor to the Chromium blog. Jake worked at the BBC for four years, writing low-level JavaScript that catered to their strict accessibility, performance and browser support requirements.