Smashing Magazine

MARCH 2, 2021

These days, with mobile traffic accounting for over 50% of web traffic , it’s fair to assume that the very first encounter of your prospect customers with your brand will happen on a mobile device. However, there are quite a few high-profile case studies exploring the impact of mobile optimization on key business metrics.

Mobile 134

Mobile Testing Website Benchmarking 134

Smashing Magazine

JANUARY 11, 2021

Assets Optimizations Brotli, AVIF, WebP, responsive images, AV1, adaptive media loding, video compression, web fonts, Google fonts. Run performance experiments and measure outcomes — both on mobile and on desktop (for example, with Google Analytics ). It will help you build up a company-tailored case study with real data.

Performance 145

Performance Cache Media Metrics 145

Smashing Magazine

JANUARY 6, 2020

You need a business stakeholder buy-in, and to get it, you need to establish a case study, or a proof of concept using the Performance API on how speed benefits metrics and Key Performance Indicators ( KPIs ) they care about. It will help you build up a company-tailored case study with real data. How to get there?

Performance 145

Performance Cache Network Metrics 145

Smashing Magazine

JANUARY 7, 2019

You need a business stakeholder buy-in, and to get it, you need to establish a case study on how speed benefits metrics and Key Performance Indicators ( KPIs ) they care about. Study common complaints coming into customer service and see how improving performance can help relieve some of these common problems. How to get there?

Performance 104

Performance Cache Network Metrics 104