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Improving our video encodes for legacy devices

The Netflix TechBlog

by Mariana Afonso , Anush Moorthy , Liwei Guo , Lishan Zhu , Anne Aaron Netflix has been one of the pioneers of streaming video-on-demand content?—?we we announced our intention to stream video over 13 years ago, in January 2007?—?and how long it takes for the video to start playing), rebuffer rates, etc.,

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Seamlessly Swapping the API backend of the Netflix Android app

The Netflix TechBlog

This allows the app to query a list of “paths” in each HTTP request, and get specially formatted JSON (jsonGraph) that we use to cache the data and hydrate the UI. In the snippet above, we’re accessing the detail key for the video object with id 80154610. Instead, it is part of a different path : [videos, <id>, similars].

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How We Optimized Performance To Serve A Global Audience

Smashing Magazine

It increases our visibility and enables us to draw a steady stream of organic (or “free”) traffic to our site. While paid marketing strategies like Google Ads play a part in our approach as well, enhancing our organic traffic remains a major priority. The higher our organic traffic, the more profitable we become as a company.

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Front-End Performance Checklist 2021

Smashing Magazine

LogRocket tracks key metrics, incl. Getting Ready: Planning And Metrics Performance culture, Core Web Vitals, performance profiles, CrUX, Lighthouse, FID, TTI, CLS, devices. Assets Optimizations Brotli, AVIF, WebP, responsive images, AV1, adaptive media loding, video compression, web fonts, Google fonts. Table Of Contents.

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How to Optimize Websites for Ad Publishers

Dotcom-Montior

As an ad publisher, your revenue depends on two main factors: traffic to your site and ad optimization. A lot of the focus goes into the practice and processes of driving traffic to your site from an SEO perspective, but what if when visitors get to your site, they have a less than ideal experience?

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Migrating Netflix to GraphQL Safely

The Netflix TechBlog

The GraphQL shim enabled client engineers to move quickly onto GraphQL, figure out client-side concerns like cache normalization, experiment with different GraphQL clients, and investigate client performance without being blocked by server-side migrations. So, we relied on higher-level metrics-based testing: AB Testing and Sticky Canaries.

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Front-End Performance Checklist 2020 [PDF, Apple Pages, MS Word]

Smashing Magazine

Getting Ready: Planning And Metrics. Getting Ready: Planning And Metrics. You need a business stakeholder buy-in, and to get it, you need to establish a case study, or a proof of concept using the Performance API on how speed benefits metrics and Key Performance Indicators ( KPIs ) they care about. Table Of Contents. Quick Wins.