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How We Optimized Performance To Serve A Global Audience

Smashing Magazine

It increases our visibility and enables us to draw a steady stream of organic (or “free”) traffic to our site. While paid marketing strategies like Google Ads play a part in our approach as well, enhancing our organic traffic remains a major priority. The higher our organic traffic, the more profitable we become as a company.

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Front-End Performance Checklist 2021

Smashing Magazine

Assets Optimizations Brotli, AVIF, WebP, responsive images, AV1, adaptive media loding, video compression, web fonts, Google fonts. Run performance experiments and measure outcomes — both on mobile and on desktop (for example, with Google Analytics ). It will help you build up a company-tailored case study with real data.

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How to Optimize Websites for Ad Publishers

Dotcom-Montior

As an ad publisher, your revenue depends on two main factors: traffic to your site and ad optimization. A lot of the focus goes into the practice and processes of driving traffic to your site from an SEO perspective, but what if when visitors get to your site, they have a less than ideal experience?

Website 92
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I Used The Web For A Day On A 50 MB Budget

Smashing Magazine

MB , that suggests I’ve got around 29 pages in my budget, although probably a few more than that if I’m able to stay on the same sites and leverage browser caching. Google Homepage — DOM. There’s a trade-off to be made here, as external stylesheets can be cached but inline ones cannot (unless you get clever with JavaScript ).

Cache 96
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From AVIF to WebP: A New Smashing Book By Addy Osmani

Smashing Magazine

Image optimization , loading behavior and rendering in the browser require understanding of image formats and image compression techniques, image decoding and browser rendering, image CDNs and adaptive media loading, not to mention effective caching and preloading. Next to videos, images are the heaviest, most requested assets on the web.

Media 105
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Meet Image Optimization, A New Smashing Book By Addy Osmani

Smashing Magazine

Image optimization , loading behavior and rendering in the browser require understanding of image formats and image compression techniques, image decoding and browser rendering, image CDNs and adaptive media loading, not to mention effective caching and preloading. Next to videos, images are the heaviest, most requested assets on the web.

Media 92
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Django Highlights: Wrangling Static Assets And Media Files (Part 4)

Smashing Magazine

Today, we’ll address storing and serving files for both single-server and scalable deployments while considering factors like compression, caching, and availability. Static files range from a few kilobytes of CSS to gigabytes of video. Most of the problems caused by static assets like photos and videos are because they are big files.

Media 69