Remove Cache Remove Google Remove Latency Remove Website
article thumbnail

How We Optimized Performance To Serve A Global Audience

Smashing Magazine

While paid marketing strategies like Google Ads play a part in our approach as well, enhancing our organic traffic remains a major priority. It was only in 2020, though, that Google shared its concept of Core Web Vitals and how it impacts SEO efforts. SEO is key to our success. Bookaway site search.

article thumbnail

Answering Common Questions About Interpreting Page Speed Reports

Smashing Magazine

Why do we need Lighthouse at all when Google also offers similar reports in PageSpeed Insights (PSI)? CrUX data is important because it is how web core vitals are measured, which, in turn, are a ranking factor for Google’s search results. Still, there’s nothing in there to tell us about the data Lighthouse is using to evaluate metrics.

Speed 97
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How Google PageSpeed Works: Improve Your Score and Search Engine Ranking

CSS - Tricks

This article is from my friend Ben who runs Calibre , a tool for monitoring the performance of websites. Now that Google uses page speed as a ranking factor, many organizations have become laser-focused on performance. Cache-Headers missing? What is Google Lighthouse? Estimated Input Latency. Recommended!

Google 71
article thumbnail

Fixing a slow site iteratively

CSS - Tricks

Google’s industry benchmarks from 2018 also provide a striking breakdown of how each second of loading affects bounce rates. Source: Google /SOASTA Research, 2018. Speed is also something Google considers when ranking your website placement on mobile. On the flip side, Firefox made their webpages load 2.2 Lighthouse.

Cache 92
article thumbnail

Five Data-Loading Patterns To Improve Frontend Performance

Smashing Magazine

There are millions of sites, and you are in close competition with every one of those Google search query results. The resource loading waterfall is a cascade of files downloaded from the network server to the client to load your website from start to finish. Active Memory Caching. Caching Schemes. Agustinus Theodorus.

Cache 125
article thumbnail

Front-End Performance Checklist 2021

Smashing Magazine

So, if we created an overview of all the things we have to keep in mind when improving performance — from the very start of the project until the final release of the website — what would that look like? Run performance experiments and measure outcomes — both on mobile and on desktop (for example, with Google Analytics ).

article thumbnail

Optimize Images for Web

KeyCDN

When it comes to marketing your website, there are a lot of different aspects to consider, such as speed, SEO, conversation rates, bounce rate, and many others. The file size of your images of course is very important, but SEO and social media also play an important part in helping your website perform and convert better.